APA (7th ed.) Citation

Rodgers, F. G., & Shook, R. L. (1986). The IBM way: Insights into the world's most sucessful marketing organization (1. ed.). Harper & Row.

Chicago Style (17th ed.) Citation

Rodgers, F. G., and Robert L. Shook. The IBM Way: Insights into the World's Most Sucessful Marketing Organization. 1. ed. New York u.a: Harper & Row, 1986.

MLA (9th ed.) Citation

Rodgers, F. G., and Robert L. Shook. The IBM Way: Insights into the World's Most Sucessful Marketing Organization. 1. ed. Harper & Row, 1986.