Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München u.a.
Saur
1987
|
| Schlagworte: | |
| Beschreibung: | VI, 940 S. Kt. |
| ISBN: | 3598105835 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV000529441 | ||
| 003 | DE-604 | ||
| 005 | 20231110 | ||
| 007 | t | ||
| 008 | 870612s1987 gw b||| ed|| 00||| ger d | ||
| 020 | |a 3598105835 |9 3-598-10583-5 | ||
| 035 | |a (OCoLC)230833555 | ||
| 035 | |a (DE-599)BVBBV000529441 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BY | ||
| 049 | |a DE-12 |a DE-19 |a DE-M49 |a DE-859 |a DE-473 |a DE-150 |a DE-70 |a DE-92 |a DE-858 |a DE-703 |a DE-20 |a DE-945 |a DE-824 |a DE-29 |a DE-N2 |a DE-127 |a DE-M472 |a DE-521 |a DE-523 |a DE-634 |a DE-B170 |a DE-11 |a DE-525 |a DE-188 | ||
| 050 | 0 | |a HF5415.K617 1987 | |
| 082 | 0 | |a 380.1/03/31 |2 19 | |
| 082 | 0 | |a 380.1/03/31 19 | |
| 084 | |a AP 12600 |0 (DE-625)6865: |2 rvk | ||
| 084 | |a AP 12700 |0 (DE-625)6867: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 610 |0 (DE-625)141907: |2 rvk | ||
| 084 | |a WIR 810b |2 stub | ||
| 100 | 1 | |a Koschnick, Wolfgang J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung |c Wolfgang J. Koschnick |
| 264 | 1 | |a München u.a. |b Saur |c 1987 | |
| 300 | |a VI, 940 S. |b Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Marketing -- Dictionaries -- German | |
| 650 | 4 | |a Commerce -- Dictionaries -- German | |
| 650 | 4 | |a Mass media -- Dictionaries -- German | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medienforschung |0 (DE-588)4074658-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaforschung |0 (DE-588)4135296-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4014986-9 |a Enzyklopädie |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Mediaforschung |0 (DE-588)4135296-8 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Medienforschung |0 (DE-588)4074658-6 |D s |
| 689 | 4 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000326571 | ||
Datensatz im Suchindex
| _version_ | 1804114976726581248 |
|---|---|
| any_adam_object | |
| author | Koschnick, Wolfgang J. |
| author_facet | Koschnick, Wolfgang J. |
| author_role | aut |
| author_sort | Koschnick, Wolfgang J. |
| author_variant | w j k wj wjk |
| building | Verbundindex |
| bvnumber | BV000529441 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.K617 1987 |
| callnumber-search | HF5415.K617 1987 |
| callnumber-sort | HF 45415 K617 41987 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 12600 AP 12700 QP 600 QP 610 |
| classification_tum | WIR 810b |
| ctrlnum | (OCoLC)230833555 (DE-599)BVBBV000529441 |
| dewey-full | 380.1/03/31 380.1/03/3119 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380.1/03/31 380.1/03/31 19 |
| dewey-search | 380.1/03/31 380.1/03/31 19 |
| dewey-sort | 3380.1 13 231 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02306nam a2200625 c 4500</leader><controlfield tag="001">BV000529441</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231110 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">870612s1987 gw b||| ed|| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3598105835</subfield><subfield code="9">3-598-10583-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)230833555</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000529441</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BY</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-127</subfield><subfield code="a">DE-M472</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.K617 1987</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">380.1/03/31</subfield><subfield code="2">19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">380.1/03/31 19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 12600</subfield><subfield code="0">(DE-625)6865:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 12700</subfield><subfield code="0">(DE-625)6867:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 610</subfield><subfield code="0">(DE-625)141907:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810b</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Koschnick, Wolfgang J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung</subfield><subfield code="c">Wolfgang J. Koschnick</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München u.a.</subfield><subfield code="b">Saur</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 940 S.</subfield><subfield code="b">Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Massenmedien</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Dictionaries -- German</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce -- Dictionaries -- German</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media -- Dictionaries -- German</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienforschung</subfield><subfield code="0">(DE-588)4074658-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaforschung</subfield><subfield code="0">(DE-588)4135296-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4014986-9</subfield><subfield code="a">Enzyklopädie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Mediaforschung</subfield><subfield code="0">(DE-588)4135296-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Medienforschung</subfield><subfield code="0">(DE-588)4074658-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000326571</subfield></datafield></record></collection> |
| genre | (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Enzyklopädie Wörterbuch |
| id | DE-604.BV000529441 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:15:17Z |
| institution | BVB |
| isbn | 3598105835 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000326571 |
| oclc_num | 230833555 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-859 DE-473 DE-BY-UBG DE-150 DE-70 DE-92 DE-858 DE-703 DE-20 DE-945 DE-824 DE-29 DE-N2 DE-127 DE-M472 DE-521 DE-523 DE-634 DE-B170 DE-11 DE-525 DE-188 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-859 DE-473 DE-BY-UBG DE-150 DE-70 DE-92 DE-858 DE-703 DE-20 DE-945 DE-824 DE-29 DE-N2 DE-127 DE-M472 DE-521 DE-523 DE-634 DE-B170 DE-11 DE-525 DE-188 |
| physical | VI, 940 S. Kt. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Saur |
| record_format | marc |
| spelling | Koschnick, Wolfgang J. Verfasser aut Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung Wolfgang J. Koschnick München u.a. Saur 1987 VI, 940 S. Kt. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Massenmedien Marketing -- Dictionaries -- German Commerce -- Dictionaries -- German Mass media -- Dictionaries -- German Marketing (DE-588)4037589-4 gnd rswk-swf Medienforschung (DE-588)4074658-6 gnd rswk-swf Mediaforschung (DE-588)4135296-8 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Marktkommunikation (DE-588)4131075-5 s Mediaforschung (DE-588)4135296-8 s Medienforschung (DE-588)4074658-6 s |
| spellingShingle | Koschnick, Wolfgang J. Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung Marketing gtt Massenmedien Marketing -- Dictionaries -- German Commerce -- Dictionaries -- German Mass media -- Dictionaries -- German Marketing (DE-588)4037589-4 gnd Medienforschung (DE-588)4074658-6 gnd Mediaforschung (DE-588)4135296-8 gnd Marktkommunikation (DE-588)4131075-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4074658-6 (DE-588)4135296-8 (DE-588)4131075-5 (DE-588)4037630-8 (DE-588)4014986-9 (DE-588)4066724-8 |
| title | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung |
| title_auth | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung |
| title_exact_search | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung |
| title_full | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung Wolfgang J. Koschnick |
| title_fullStr | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung Wolfgang J. Koschnick |
| title_full_unstemmed | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung Wolfgang J. Koschnick |
| title_short | Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung |
| title_sort | standard lexikon fur marketing marktkommunikation markt und mediaforschung |
| topic | Marketing gtt Massenmedien Marketing -- Dictionaries -- German Commerce -- Dictionaries -- German Mass media -- Dictionaries -- German Marketing (DE-588)4037589-4 gnd Medienforschung (DE-588)4074658-6 gnd Mediaforschung (DE-588)4135296-8 gnd Marktkommunikation (DE-588)4131075-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Massenmedien Marketing -- Dictionaries -- German Commerce -- Dictionaries -- German Mass media -- Dictionaries -- German Medienforschung Mediaforschung Marktkommunikation Marktforschung Enzyklopädie Wörterbuch |
| work_keys_str_mv | AT koschnickwolfgangj standardlexikonfurmarketingmarktkommunikationmarktundmediaforschung |