APA (7th ed.) Citation

Lodish, L. M. (1986). The advertising and promotion challenge: Vaguely right or precisely wrong? Oxford Univ. Pr.

Chicago Style (17th ed.) Citation

Lodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? New York u.a: Oxford Univ. Pr, 1986.

MLA (9th ed.) Citation

Lodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? Oxford Univ. Pr, 1986.

Warning: These citations may not always be 100% accurate.