The relationship of advertising expenditures to sales: an anthology of classic articles
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
New York u.a.
Garland
1986
|
Schriftenreihe: | The history of advertising
|
Schlagworte: | |
Beschreibung: | Getr. Zählung |
ISBN: | 0824067649 |
Internformat
MARC
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082 | 0 | |a 338.4/36591 |2 19 | |
084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
245 | 1 | 0 | |a The relationship of advertising expenditures to sales |b an anthology of classic articles |c ed. by Avijit Ghosh ... |
246 | 1 | 3 | |a Advertising expenditures |
264 | 1 | |a New York u.a. |b Garland |c 1986 | |
300 | |a Getr. Zählung | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a The history of advertising | |
650 | 4 | |a Advertising |x Costs | |
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650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
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999 | |a oai:aleph.bib-bvb.de:BVB01-000323224 |
Datensatz im Suchindex
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---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV000524149 |
callnumber-first | H - Social Science |
callnumber-label | HF5811 |
callnumber-raw | HF5811 |
callnumber-search | HF5811 |
callnumber-sort | HF 45811 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 634 |
ctrlnum | (OCoLC)12556342 (DE-599)BVBBV000524149 |
dewey-full | 338.4/36591 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 338 - Production |
dewey-raw | 338.4/36591 |
dewey-search | 338.4/36591 |
dewey-sort | 3338.4 536591 |
dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV000524149 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T15:15:12Z |
institution | BVB |
isbn | 0824067649 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000323224 |
oclc_num | 12556342 |
open_access_boolean | |
owner | DE-12 DE-739 |
owner_facet | DE-12 DE-739 |
physical | Getr. Zählung |
publishDate | 1986 |
publishDateSearch | 1986 |
publishDateSort | 1986 |
publisher | Garland |
record_format | marc |
series2 | The history of advertising |
spelling | The relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... Advertising expenditures New York u.a. Garland 1986 Getr. Zählung txt rdacontent n rdamedia nc rdacarrier The history of advertising Advertising Costs Sales Verkauf (DE-588)4117346-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbekosten (DE-588)4189640-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbekosten (DE-588)4189640-3 s Verkauf (DE-588)4117346-6 s DE-604 Werbewirkung (DE-588)4189647-6 s Ghosh, Avijit Sonstige oth |
spellingShingle | The relationship of advertising expenditures to sales an anthology of classic articles Advertising Costs Sales Verkauf (DE-588)4117346-6 gnd Werbewirkung (DE-588)4189647-6 gnd Werbekosten (DE-588)4189640-3 gnd |
subject_GND | (DE-588)4117346-6 (DE-588)4189647-6 (DE-588)4189640-3 (DE-588)4143413-4 |
title | The relationship of advertising expenditures to sales an anthology of classic articles |
title_alt | Advertising expenditures |
title_auth | The relationship of advertising expenditures to sales an anthology of classic articles |
title_exact_search | The relationship of advertising expenditures to sales an anthology of classic articles |
title_full | The relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... |
title_fullStr | The relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... |
title_full_unstemmed | The relationship of advertising expenditures to sales an anthology of classic articles ed. by Avijit Ghosh ... |
title_short | The relationship of advertising expenditures to sales |
title_sort | the relationship of advertising expenditures to sales an anthology of classic articles |
title_sub | an anthology of classic articles |
topic | Advertising Costs Sales Verkauf (DE-588)4117346-6 gnd Werbewirkung (DE-588)4189647-6 gnd Werbekosten (DE-588)4189640-3 gnd |
topic_facet | Advertising Costs Sales Verkauf Werbewirkung Werbekosten Aufsatzsammlung |
work_keys_str_mv | AT ghoshavijit therelationshipofadvertisingexpenditurestosalesananthologyofclassicarticles AT ghoshavijit advertisingexpenditures |