Commercial television and European children: an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Aldershot, Hants [u.a.]
Gower
1986
|
| Subjects: | |
| Physical Description: | VI, 243 Seiten |
| ISBN: | 0566050730 |
Staff View
MARC
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| 245 | 1 | 0 | |a Commercial television and European children |b an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 |c edited by Scott Ward (Professor of Marketing, Wharton School, University of Pennsylvania and Senior Research Associate, Marketing Science Institute), Tom Robertson (Associate Dean and Professor of Marketing, Wharton School, University of Pennsylvania), Ray Brown (Media Consultant, London) |
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Record in the Search Index
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| geographic_facet | Europa |
| id | DE-604.BV000465242 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:14:21Z |
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| isbn | 0566050730 |
| language | English |
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| physical | VI, 243 Seiten |
| publishDate | 1986 |
| publishDateSearch | 1986 |
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| publisher | Gower |
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| spelling | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 edited by Scott Ward (Professor of Marketing, Wharton School, University of Pennsylvania and Senior Research Associate, Marketing Science Institute), Tom Robertson (Associate Dean and Professor of Marketing, Wharton School, University of Pennsylvania), Ray Brown (Media Consultant, London) Aldershot, Hants [u.a.] Gower 1986 VI, 243 Seiten txt rdacontent n rdamedia nc rdacarrier Commerciële televisie gtt Kinderen gtt Publicité télévisée et enfants - Europe - Congrès Reclame gtt Télévision et enfants - Europe - Congrès Kind Television advertising and children Europe Congresses Television and children Europe Congresses Werbesendung (DE-588)4189638-5 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Europa (DE-588)4015701-5 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Kind (DE-588)4030550-8 s DE-604 Ward, Scott Sonstige oth |
| spellingShingle | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 Commerciële televisie gtt Kinderen gtt Publicité télévisée et enfants - Europe - Congrès Reclame gtt Télévision et enfants - Europe - Congrès Kind Television advertising and children Europe Congresses Television and children Europe Congresses Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Kind (DE-588)4030550-8 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4016842-6 (DE-588)4030550-8 (DE-588)4015701-5 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 |
| title_auth | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 |
| title_exact_search | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 |
| title_full | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 edited by Scott Ward (Professor of Marketing, Wharton School, University of Pennsylvania and Senior Research Associate, Marketing Science Institute), Tom Robertson (Associate Dean and Professor of Marketing, Wharton School, University of Pennsylvania), Ray Brown (Media Consultant, London) |
| title_fullStr | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 edited by Scott Ward (Professor of Marketing, Wharton School, University of Pennsylvania and Senior Research Associate, Marketing Science Institute), Tom Robertson (Associate Dean and Professor of Marketing, Wharton School, University of Pennsylvania), Ray Brown (Media Consultant, London) |
| title_full_unstemmed | Commercial television and European children an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 edited by Scott Ward (Professor of Marketing, Wharton School, University of Pennsylvania and Senior Research Associate, Marketing Science Institute), Tom Robertson (Associate Dean and Professor of Marketing, Wharton School, University of Pennsylvania), Ray Brown (Media Consultant, London) |
| title_short | Commercial television and European children |
| title_sort | commercial television and european children an international research digest proceedings of the research conference international perspectives on television advertising and children the role of research for policy issues in europe held in provence france july 1 3 1984 |
| title_sub | an international research digest ; [proceedings of the research conference, "International Perspectives on Television Advertising and Children] ; The role of research for policy issues in Europe held in Provence, France, July 1-3,1984 |
| topic | Commerciële televisie gtt Kinderen gtt Publicité télévisée et enfants - Europe - Congrès Reclame gtt Télévision et enfants - Europe - Congrès Kind Television advertising and children Europe Congresses Television and children Europe Congresses Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Kind (DE-588)4030550-8 gnd |
| topic_facet | Commerciële televisie Kinderen Publicité télévisée et enfants - Europe - Congrès Reclame Télévision et enfants - Europe - Congrès Kind Television advertising and children Europe Congresses Television and children Europe Congresses Werbesendung Fernsehsendung Europa Aufsatzsammlung Konferenzschrift |
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