Radio as an advertising medium:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Garland
1985
|
| Edition: | Repr. [d. Ausg.] New York 1939 |
| Series: | The history of advertising
|
| Subjects: | |
| Physical Description: | VIII, 261 S. |
| ISBN: | 0824067525 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV000414728 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 870612s1985 |||| 00||| eng d | ||
| 020 | |a 0824067525 |9 0-8240-6752-5 | ||
| 035 | |a (OCoLC)14693005 | ||
| 035 | |a (DE-599)BVBBV000414728 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 050 | 0 | |a HF6146.R3 | |
| 082 | 0 | |a 659.14/2 |2 19 | |
| 100 | 1 | |a Dygert, Warren B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Radio as an advertising medium |
| 250 | |a Repr. [d. Ausg.] New York 1939 | ||
| 264 | 1 | |a New York u.a. |b Garland |c 1985 | |
| 300 | |a VIII, 261 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The history of advertising | |
| 650 | 4 | |a Publicité radiophonique | |
| 650 | 4 | |a Radio advertising | |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbesendung |0 (DE-588)4189638-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000255831 | ||
Record in the Search Index
| _version_ | 1804114875166752768 |
|---|---|
| any_adam_object | |
| author | Dygert, Warren B. |
| author_facet | Dygert, Warren B. |
| author_role | aut |
| author_sort | Dygert, Warren B. |
| author_variant | w b d wb wbd |
| building | Verbundindex |
| bvnumber | BV000414728 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.R3 |
| callnumber-search | HF6146.R3 |
| callnumber-sort | HF 46146 R3 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)14693005 (DE-599)BVBBV000414728 |
| dewey-full | 659.14/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/2 |
| dewey-search | 659.14/2 |
| dewey-sort | 3659.14 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. [d. Ausg.] New York 1939 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01128nam a2200385 c 4500</leader><controlfield tag="001">BV000414728</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">870612s1985 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0824067525</subfield><subfield code="9">0-8240-6752-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)14693005</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV000414728</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF6146.R3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.14/2</subfield><subfield code="2">19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dygert, Warren B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Radio as an advertising medium</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Repr. [d. Ausg.] New York 1939</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Garland</subfield><subfield code="c">1985</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 261 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The history of advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité radiophonique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Radio advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesendung</subfield><subfield code="0">(DE-588)4189638-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-000255831</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV000414728 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:13:40Z |
| institution | BVB |
| isbn | 0824067525 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000255831 |
| oclc_num | 14693005 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | VIII, 261 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Garland |
| record_format | marc |
| series2 | The history of advertising |
| spelling | Dygert, Warren B. Verfasser aut Radio as an advertising medium Repr. [d. Ausg.] New York 1939 New York u.a. Garland 1985 VIII, 261 S. txt rdacontent n rdamedia nc rdacarrier The history of advertising Publicité radiophonique Radio advertising Werbesendung (DE-588)4189638-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s DE-604 |
| spellingShingle | Dygert, Warren B. Radio as an advertising medium Publicité radiophonique Radio advertising Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4078704-7 |
| title | Radio as an advertising medium |
| title_auth | Radio as an advertising medium |
| title_exact_search | Radio as an advertising medium |
| title_full | Radio as an advertising medium |
| title_fullStr | Radio as an advertising medium |
| title_full_unstemmed | Radio as an advertising medium |
| title_short | Radio as an advertising medium |
| title_sort | radio as an advertising medium |
| topic | Publicité radiophonique Radio advertising Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Publicité radiophonique Radio advertising Werbesendung USA |
| work_keys_str_mv | AT dygertwarrenb radioasanadvertisingmedium |