A strategic approach to business marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chicago, Ill.
American Marketing Assoc.
1985
|
| Series: | Proceedings series / American Marketing Association
|
| Subjects: | |
| Physical Description: | VII, 193 S. |
| ISBN: | 0877571724 |
Staff View
MARC
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| genre | (DE-588)1071861417 Konferenzschrift 1984 Baltimore Md. gnd-content |
| genre_facet | Konferenzschrift 1984 Baltimore Md. |
| id | DE-604.BV000311551 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:12:05Z |
| institution | BVB |
| isbn | 0877571724 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000190672 |
| oclc_num | 11113071 |
| open_access_boolean | |
| owner | DE-12 DE-703 DE-355 DE-BY-UBR |
| owner_facet | DE-12 DE-703 DE-355 DE-BY-UBR |
| physical | VII, 193 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | American Marketing Assoc. |
| record_format | marc |
| series2 | Proceedings series / American Marketing Association |
| spelling | A strategic approach to business marketing ed. by Robert E. Spekman ... Chicago, Ill. American Marketing Assoc. 1985 VII, 193 S. txt rdacontent n rdamedia nc rdacarrier Proceedings series / American Marketing Association Industrial marketing Marketing (DE-588)4037589-4 gnd rswk-swf Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1984 Baltimore Md. gnd-content Industriebetrieb (DE-588)4026813-5 s Marketing (DE-588)4037589-4 s DE-604 Investitionsgütermarketing (DE-588)4072915-1 s Spekman, Robert E. Sonstige oth |
| spellingShingle | A strategic approach to business marketing Industrial marketing Marketing (DE-588)4037589-4 gnd Industriebetrieb (DE-588)4026813-5 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4026813-5 (DE-588)4072915-1 (DE-588)1071861417 |
| title | A strategic approach to business marketing |
| title_auth | A strategic approach to business marketing |
| title_exact_search | A strategic approach to business marketing |
| title_full | A strategic approach to business marketing ed. by Robert E. Spekman ... |
| title_fullStr | A strategic approach to business marketing ed. by Robert E. Spekman ... |
| title_full_unstemmed | A strategic approach to business marketing ed. by Robert E. Spekman ... |
| title_short | A strategic approach to business marketing |
| title_sort | a strategic approach to business marketing |
| topic | Industrial marketing Marketing (DE-588)4037589-4 gnd Industriebetrieb (DE-588)4026813-5 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| topic_facet | Industrial marketing Marketing Industriebetrieb Investitionsgütermarketing Konferenzschrift 1984 Baltimore Md. |
| work_keys_str_mv | AT spekmanroberte astrategicapproachtobusinessmarketing |