Marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Heinemann
1983
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XII, 338 S. |
| ISBN: | 0434919306 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20150907 | ||
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| 008 | 870612s1983 |||| 00||| eng d | ||
| 020 | |a 0434919306 |9 0-434-91930-6 | ||
| 035 | |a (OCoLC)10950120 | ||
| 035 | |a (DE-599)BVBBV000245416 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-703 |a DE-188 | ||
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| 100 | 1 | |a Coulson-Thomas, Colin |d 1949- |e Verfasser |0 (DE-588)132350319 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |c Colin J. Coulson-Thomas |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Heinemann |c 1983 | |
| 300 | |a XII, 338 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication externe | |
| 650 | 7 | |a Economics, economic history and consumer affairs |2 sigle | |
| 650 | 4 | |a Gestion commerciale | |
| 650 | 4 | |a IMHI | |
| 650 | 7 | |a Management, administration, and business studies |2 sigle | |
| 650 | 4 | |a Stratégie marketing | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Coulson-Thomas, Colin 1949- |
| author_GND | (DE-588)132350319 |
| author_facet | Coulson-Thomas, Colin 1949- |
| author_role | aut |
| author_sort | Coulson-Thomas, Colin 1949- |
| author_variant | c c t cct |
| building | Verbundindex |
| bvnumber | BV000245416 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10950120 (DE-599)BVBBV000245416 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV000245416 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:11:01Z |
| institution | BVB |
| isbn | 0434919306 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000147640 |
| oclc_num | 10950120 |
| open_access_boolean | |
| owner | DE-12 DE-703 DE-188 |
| owner_facet | DE-12 DE-703 DE-188 |
| physical | XII, 338 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Heinemann |
| record_format | marc |
| spelling | Coulson-Thomas, Colin 1949- Verfasser (DE-588)132350319 aut Marketing communications Colin J. Coulson-Thomas 1. publ. London [u.a.] Heinemann 1983 XII, 338 S. txt rdacontent n rdamedia nc rdacarrier Communication externe Economics, economic history and consumer affairs sigle Gestion commerciale IMHI Management, administration, and business studies sigle Stratégie marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 |
| spellingShingle | Coulson-Thomas, Colin 1949- Marketing communications Communication externe Economics, economic history and consumer affairs sigle Gestion commerciale IMHI Management, administration, and business studies sigle Stratégie marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications Colin J. Coulson-Thomas |
| title_fullStr | Marketing communications Colin J. Coulson-Thomas |
| title_full_unstemmed | Marketing communications Colin J. Coulson-Thomas |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Communication externe Economics, economic history and consumer affairs sigle Gestion commerciale IMHI Management, administration, and business studies sigle Stratégie marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication externe Economics, economic history and consumer affairs Gestion commerciale IMHI Management, administration, and business studies Stratégie marketing Communication in marketing Kommunikation Marketing |
| work_keys_str_mv | AT coulsonthomascolin marketingcommunications |