Theory construction in marketing: some thoughts on thinking
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1982
|
| Series: | Theories in marketing series
|
| Subjects: | |
| Physical Description: | XXII, 209 S. Ill., graph. Darst. |
| ISBN: | 0471981273 |
Staff View
MARC
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| id | DE-604.BV000065198 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:08:00Z |
| institution | BVB |
| isbn | 0471981273 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000027127 |
| oclc_num | 8410394 |
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| physical | XXII, 209 S. Ill., graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Wiley |
| record_format | marc |
| series2 | Theories in marketing series |
| spelling | Zaltman, Gerald Verfasser aut Theory construction in marketing some thoughts on thinking Gerald Zaltman ; Karen LeMasters ; Michael Heffring New York u.a. Wiley 1982 XXII, 209 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Theories in marketing series Marketing Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingtheorie (DE-588)4168911-2 s Lemasters, Karen Verfasser aut Heffring, Michael Verfasser aut |
| spellingShingle | Zaltman, Gerald Lemasters, Karen Heffring, Michael Theory construction in marketing some thoughts on thinking Marketing Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4037589-4 |
| title | Theory construction in marketing some thoughts on thinking |
| title_auth | Theory construction in marketing some thoughts on thinking |
| title_exact_search | Theory construction in marketing some thoughts on thinking |
| title_full | Theory construction in marketing some thoughts on thinking Gerald Zaltman ; Karen LeMasters ; Michael Heffring |
| title_fullStr | Theory construction in marketing some thoughts on thinking Gerald Zaltman ; Karen LeMasters ; Michael Heffring |
| title_full_unstemmed | Theory construction in marketing some thoughts on thinking Gerald Zaltman ; Karen LeMasters ; Michael Heffring |
| title_short | Theory construction in marketing |
| title_sort | theory construction in marketing some thoughts on thinking |
| title_sub | some thoughts on thinking |
| topic | Marketing Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingtheorie |
| work_keys_str_mv | AT zaltmangerald theoryconstructioninmarketingsomethoughtsonthinking AT lemasterskaren theoryconstructioninmarketingsomethoughtsonthinking AT heffringmichael theoryconstructioninmarketingsomethoughtsonthinking |