APA-Zitierstil (7. Ausg.)

Zaltman, G., Lemasters, K., & Heffring, M. (1982). Theory construction in marketing: Some thoughts on thinking. Wiley.

Chicago-Zitierstil (17. Ausg.)

Zaltman, Gerald, Karen Lemasters, und Michael Heffring. Theory Construction in Marketing: Some Thoughts on Thinking. New York u.a: Wiley, 1982.

MLA-Zitierstil (9. Ausg.)

Zaltman, Gerald, et al. Theory Construction in Marketing: Some Thoughts on Thinking. Wiley, 1982.