APA (7th ed.) Citation

Hiebert, R. E., Ungurait, D. F., & Bohn, T. W. Mass media: An introd. to modern communication. Longman.

Chicago Style (17th ed.) Citation

Hiebert, Ray E., Donald F. Ungurait, and Thomas W. Bohn. Mass Media: An Introd. to Modern Communication. New York u.a: Longman.

MLA (9th ed.) Citation

Hiebert, Ray E., et al. Mass Media: An Introd. to Modern Communication. Longman.