E-commerce & information technology in hospitality & tourism:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Clifton Park, NY
Delmar Learning
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 226 S. Ill., graph. Darst. |
| ISBN: | 0766841405 |
Internformat
MARC
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| 650 | 7 | |a Agence de voyage |2 rasuqam | |
| 650 | 4 | |a Commerce électronique | |
| 650 | 7 | |a Commerce électronique |2 rasuqam | |
| 650 | 7 | |a Cybermarketing |2 rasuqam | |
| 650 | 4 | |a Internet | |
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| 650 | 7 | |a Technologies de l'information |2 rasuqam | |
| 650 | 4 | |a Tourisme - Informatique | |
| 650 | 7 | |a Tourisme |2 rasuqam | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Hospitality industry |x Data processing | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Tourism |x Data processing | |
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Datensatz im Suchindex
| _version_ | 1804129984744259584 |
|---|---|
| adam_text | Contents
Preface ix
A Overview 1
1.1 The Growth of the Internet 2
1.2 The Internet and the Hospitality and Tourism
Industry 3
1.3 Characteristics of the Internet 4
1.4 The Internet and E Commerce 5
1.5 The Internet and Communication 6
1.6 The Internet and E Marketing and Information
Distribution 7
1.7 The Impact of the Internet on the Hospitality and
Tourism Industry 8
1.8 The Internet and Hospitality and Tourism Research 10
1.9 The 21 st Century and Beyond 10
£ Internet Fundamentals 16
2.1 Defining the Internet 17
2.2 History of the Internet 17
2.3 Internet Basics 19
2.4 Conclusion 28
«3 Connecting to the World 34
3.1 Establish a Standard Connection 35
3.2 Alternative Connections 38
3.3 Networking: LAN and WAN 46
3.4 Conclusion 51
Tt E Commerce Fundamentals 55
4.1 The Internet and E Commerce 56
4.2 E Commerce Defined 56
4.3 Components of E Commerce 57
v
vi CONTENTS
4.4 Classification of E Commerce 58
4.5 Establishing Web Presence 63
4.6 Conclusion 72
5 A New Medium of Communication 76
5.1 Introduction 77
5.2 The Internet: A New Medium of Communication 11
5.3 Different Internet Communications Platforms 78
5.4 Intranet: Enabling Communications Inside
a Business 79
5.5 Extranet: B2B and B2C Communications 81
5.6 Internet Communications Tools 82
5.7 Conclusion 88
O E Marketing and Information
Distribution 93
6.1 Introduction 94
6.2 E Marketing Plan 94
6.3 Internet Marketing Tools 95
6.4 Push Marketing 108
6.5 Pull Marketing 115
6.6 Conclusion 119
/ The Impact of the Internet on the
Hospitality and Tourism Industry 127
7.1 Introduction 128
7.2 The Impact on Suppliers 128
7.3 The Impact on Travel Agents 137
7.4 The Impact on Traditional Brochure Information
Distribution 138
7.5 The Travel E Commerce Marketplace 140
7.6 Conclusion 144
O A Special Case Study: The Past,
Present, and Future of
Travel Agents 149
8.1 Introduction 150
CONTENTS vii
8.2 A Historical Perspective 151
8.3 Technology and Travel Agents 157
8.4 Travel Agents and the Internet 160
8.5 Strategies for Travel Agents in the Age
of the Internet 163
8.6 The Future 165
8.7 Conclusion 166
s A New Paradigm for Internet
Research 173
9.1 Defining Internet Research 174
9.2 Information Search on the Internet 174
9.3 Collecting Data on the Internet 177
9.4 Analyzing Data on the Internet 182
9.5 Measurements for E Marketing and Online Consumer
Behavior 184
9.6 Conclusion 186
W3 The Future of Hospitality
and Tourism E Commerce
and Information Technology 190
10.1 New Technologies, New Paradigms, and New
Strategies 191
10.2 New Technology Trends 191
10.3 New Paradigms 195
10.4 New Strategies 197
10.5 Issues, Problems, and Barriers 199
10.6 Conclusion 200
Glossary 209
Index 223
|
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| indexdate | 2024-07-09T19:13:49Z |
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| isbn | 0766841405 |
| language | English |
| lccn | 2003009190 |
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| spelling | Zhou, Zongqing Verfasser aut E-commerce & information technology in hospitality & tourism Zongqing Zhou E-commerce and information technology in hospitality & tourism Clifton Park, NY Delmar Learning 2004 XII, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Accueil (Tourisme) - Informatique Agence de voyage rasuqam Commerce électronique Commerce électronique rasuqam Cybermarketing rasuqam Internet Internet rasuqam Technologies de l'information rasuqam Tourisme - Informatique Tourisme rasuqam Datenverarbeitung Electronic commerce Hospitality industry Data processing Tourism Data processing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Internet (DE-588)4308416-3 s Electronic Commerce (DE-588)4592128-3 s Tourismus (DE-588)4018406-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010317016&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zhou, Zongqing E-commerce & information technology in hospitality & tourism Accueil (Tourisme) - Informatique Agence de voyage rasuqam Commerce électronique Commerce électronique rasuqam Cybermarketing rasuqam Internet Internet rasuqam Technologies de l'information rasuqam Tourisme - Informatique Tourisme rasuqam Datenverarbeitung Electronic commerce Hospitality industry Data processing Tourism Data processing Electronic Commerce (DE-588)4592128-3 gnd Tourismus (DE-588)4018406-7 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4018406-7 (DE-588)4308416-3 |
| title | E-commerce & information technology in hospitality & tourism |
| title_alt | E-commerce and information technology in hospitality & tourism |
| title_auth | E-commerce & information technology in hospitality & tourism |
| title_exact_search | E-commerce & information technology in hospitality & tourism |
| title_full | E-commerce & information technology in hospitality & tourism Zongqing Zhou |
| title_fullStr | E-commerce & information technology in hospitality & tourism Zongqing Zhou |
| title_full_unstemmed | E-commerce & information technology in hospitality & tourism Zongqing Zhou |
| title_short | E-commerce & information technology in hospitality & tourism |
| title_sort | e commerce information technology in hospitality tourism |
| topic | Accueil (Tourisme) - Informatique Agence de voyage rasuqam Commerce électronique Commerce électronique rasuqam Cybermarketing rasuqam Internet Internet rasuqam Technologies de l'information rasuqam Tourisme - Informatique Tourisme rasuqam Datenverarbeitung Electronic commerce Hospitality industry Data processing Tourism Data processing Electronic Commerce (DE-588)4592128-3 gnd Tourismus (DE-588)4018406-7 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Accueil (Tourisme) - Informatique Agence de voyage Commerce électronique Cybermarketing Internet Technologies de l'information Tourisme - Informatique Tourisme Datenverarbeitung Electronic commerce Hospitality industry Data processing Tourism Data processing Electronic Commerce Tourismus |
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