Optimal distinctiveness: a new agenda for the study of competitive positioning of organizations and markets

Optimal distinctiveness - being both 'similar to' and 'different from' peers - is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepr...

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Bibliographische Detailangaben
1. Verfasser: Zhao, Eric Yanfei 1980- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, United Kingdom ; New York, NY, USA ; Port Melbourne, VIC, Australia ; New Delhi, India ; Singapore Cambridge University Press 2022
Schriftenreihe:Cambridge elements. Elements in Organization Theory
Schlagworte:
Online-Zugang:DE-12
DE-863
DE-862
DE-473
URL des Erstveröffentlichers
Zusammenfassung:Optimal distinctiveness - being both 'similar to' and 'different from' peers - is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory
Beschreibung:1 Online-Ressource (90 Seiten) Illustrationen, Diagramme
ISBN:9781108990561
DOI:10.1017/9781108990561