This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines....

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Bibliographic Details

Other Authors:	Zhang, Lei 1974 February 17- (Editor), Clark, Carlton (Editor)
Format:	Electronic eBook
Language:	English
Published:	New York Routledge 2019
Subjects:	Mass media / Psychological aspects Mass media / Social aspects Mass media / Political aspects Mass media / Influence
Online Access:	Volltext
Summary:	This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies
Physical Description:	1 online resource (xv, 237 pages) illustrations
ISBN:	9781351242363 1351242369 9781351242356 1351242350 9781351242349 1351242342 9781351242370 1351242377