Services marketing integrating customer focus across the firm von Wilson, Alan M., Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-

Profiting from services and solutions what product-centric firms need to know von Zeithaml, Valarie A., Salas, Jim, Bitner, Mary Jo, Brown, Stephen Walter 1943-

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Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-, Mende, Martin

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary J.

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo

Qualitätsservice was Ihre Kunden erwarten - was Sie leisten müssen von Zeithaml, Valarie A., Parasuraman, A., Berry, Leonard L.

Inhaltsverzeichnis

The nature and determinants of customer expectations of service von Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A.

Communication and control processes in the delivery of service quality von Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A.

Servqual a multiple-item scale for measuring customer perceptions of service quality von Parasuraman, A., Zeithaml, Valarie A., Berry, Leonard L.

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-, Mende, Martin

Inhaltsverzeichnis

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-

Inhaltsverzeichnis
Inhaltsverzeichnis

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary J., Gremler, Dwayne D. 1958-

Inhaltsverzeichnis

Delivering quality service balancing customer perceptions and expectations von Zeithaml, Valarie A., Parasuraman, A., Berry, Leonard L.

Inhaltsverzeichnis

An empirical examination of relationships in an extended service quality model von Parasuraman, A., Berry, Leonard L., Zeithaml, Valarie A.

A conceptual model of service quality and its implications for future research von Parasuraman, A., Zeithaml, Valarie A., Berry, Leonhard L.

Services marketing integrating customer focus across the firm von Wilson, Alan M., Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-

Services marketing integrating customer focus across the firm von Wilson, Alan M., Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-

Inhaltsverzeichnis

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. 1958-

Inhaltsverzeichnis

Services marketing integrating customer focus across the firm von Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.