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  1. 1
    Defending your brand against imitation consumer behavior, marketing strategies, and legal issues

    Defending your brand against imitation consumer behavior, marketing strategies, and legal issues by Zaichkowsky, Judith L.

    Published 1995
    Indexes
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  2. 2
    Conceptualizing and measuring the involvement construct in marketing

    Conceptualizing and measuring the involvement construct in marketing by Zaichkowsky, Judith L.

    Published 1984
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