Verfügbarkeit: The handbook of mobile market research

The handbook of mobile market research: tools and techniques for market researchers

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Bibliographische Detailangaben
Hauptverfasser:	Poynter, Ray (VerfasserIn), Williams, Navin 1972- (VerfasserIn), York, Sue 1968- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Chichester, West Sussex, United Kingdom John Wiley and Sons, Ltd. 2014
Schlagworte:	BUSINESS & ECONOMICS / Marketing / Research Marketing research Mobile commerce Mobile communication systems Mobile Telekommunikation Marktforschung
Online-Zugang:	FRO01 FWS01 FWS02 TUM01 UBG01 Volltext Buchcover
Beschreibung:	1 Online-Ressource
ISBN:	9781119208198 9781118935774 9781118935767

Internformat

MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	610763
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author	Poynter, Ray Williams, Navin 1972- York, Sue 1968-
author_GND	(DE-588)1070797790 (DE-588)1060789175 (DE-588)1060788934
author_facet	Poynter, Ray Williams, Navin 1972- York, Sue 1968-
author_role	aut aut aut
author_sort	Poynter, Ray
author_variant	r p rp n w nw s y sy
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dewey-full	658.8/3
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3
dewey-search	658.8/3
dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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id	DE-604.BV043396930
illustrated	Not Illustrated
indexdate	2024-08-01T12:12:42Z
institution	BVB
isbn	9781119208198 9781118935774 9781118935767
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028815514
oclc_num	881592369
open_access_boolean
owner	DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-861 DE-91 DE-BY-TUM
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publishDate	2014
publishDateSearch	2014
publishDateSort	2014
publisher	John Wiley and Sons, Ltd.
record_format	marc
spellingShingle	Poynter, Ray Williams, Navin 1972- York, Sue 1968- The handbook of mobile market research tools and techniques for market researchers BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Mobile commerce fast Mobile communication systems fast Mobile Telekommunikation (DE-588)4341131-9 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4341131-9 (DE-588)4037630-8
title	The handbook of mobile market research tools and techniques for market researchers
title_auth	The handbook of mobile market research tools and techniques for market researchers
title_exact_search	The handbook of mobile market research tools and techniques for market researchers
title_full	The handbook of mobile market research tools and techniques for market researchers Ray Poynter, Navin Williams, Sue York
title_fullStr	The handbook of mobile market research tools and techniques for market researchers Ray Poynter, Navin Williams, Sue York
title_full_unstemmed	The handbook of mobile market research tools and techniques for market researchers Ray Poynter, Navin Williams, Sue York
title_short	The handbook of mobile market research
title_sort	the handbook of mobile market research tools and techniques for market researchers
title_sub	tools and techniques for market researchers
topic	BUSINESS & ECONOMICS / Marketing / Research bisacsh Marketing research fast Mobile commerce fast Mobile communication systems fast Mobile Telekommunikation (DE-588)4341131-9 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	BUSINESS & ECONOMICS / Marketing / Research Marketing research Mobile commerce Mobile communication systems Mobile Telekommunikation Marktforschung
url	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208198 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028815514&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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