Marketing leadership in hospitality and tourism: strategies and tactics for competitive advantage
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | Lewis's name appears first on the earlier edition. -- Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and index |
| Beschreibung: | XXV, 662 S. Ill., graph. Darst., Kt. CD-ROM (12 cm) |
| ISBN: | 0131182404 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing leadership in hospitality and tourism |b strategies and tactics for competitive advantage |c Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2007 | |
| 300 | |a XXV, 662 S. |b Ill., graph. Darst., Kt. |e CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Lewis's name appears first on the earlier edition. -- Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Accueil (Tourisme) |2 rasuqam | |
| 650 | 7 | |a Gestion hôtelière |2 rasuqam | |
| 650 | 7 | |a Hôtels - Marketing |2 ram | |
| 650 | 7 | |a Tourisme - Marketing |2 ram | |
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Lewis, Robert C. |e Verfasser |4 aut | |
| 700 | 1 | |a Yesawich, Peter C. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015058216 | ||
Datensatz im Suchindex
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| author_role | aut aut aut |
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| building | Verbundindex |
| bvnumber | BV022045043 |
| callnumber-first | T - Technology |
| callnumber-label | TX911 |
| callnumber-raw | TX911.3.M3 |
| callnumber-search | TX911.3.M3 |
| callnumber-sort | TX 3911.3 M3 |
| callnumber-subject | TX - Home Economics |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)70232407 (DE-599)BVBBV022045043 |
| dewey-full | 910.46068/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.46068/8 |
| dewey-search | 910.46068/8 |
| dewey-sort | 3910.46068 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Wirtschaftswissenschaften Geographie |
| discipline_str_mv | Wirtschaftswissenschaften Geographie |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV022045043 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:02:14Z |
| indexdate | 2024-07-09T20:45:59Z |
| institution | BVB |
| isbn | 0131182404 |
| language | English |
| lccn | 2006049455 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015058216 |
| oclc_num | 70232407 |
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| physical | XXV, 662 S. Ill., graph. Darst., Kt. CD-ROM (12 cm) |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Shoemaker, Stowe Verfasser aut Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich 4. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 XXV, 662 S. Ill., graph. Darst., Kt. CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Lewis's name appears first on the earlier edition. -- Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and index Accueil (Tourisme) rasuqam Gestion hôtelière rasuqam Hôtels - Marketing ram Tourisme - Marketing ram Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s DE-604 Lewis, Robert C. Verfasser aut Yesawich, Peter C. Verfasser aut |
| spellingShingle | Shoemaker, Stowe Lewis, Robert C. Yesawich, Peter C. Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Accueil (Tourisme) rasuqam Gestion hôtelière rasuqam Hôtels - Marketing ram Tourisme - Marketing ram Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 |
| title | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_auth | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_exact_search | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_exact_search_txtP | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_full | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| title_fullStr | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| title_full_unstemmed | Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage Stowe Shoemaker ; Robert C. Lewis ; Peter C. Yesawich |
| title_short | Marketing leadership in hospitality and tourism |
| title_sort | marketing leadership in hospitality and tourism strategies and tactics for competitive advantage |
| title_sub | strategies and tactics for competitive advantage |
| topic | Accueil (Tourisme) rasuqam Gestion hôtelière rasuqam Hôtels - Marketing ram Tourisme - Marketing ram Hospitality industry Marketing Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Accueil (Tourisme) Gestion hôtelière Hôtels - Marketing Tourisme - Marketing Hospitality industry Marketing Gastgewerbe Marketing |
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