Fundamental changes in marketing organization the movement toward customer-focused organizations von Homburg, Christian 1962-, Workman, John P., Jensen, Ove 1973-

Range economics von Workman, John P.

The importance of renewable grazing resources on federal lands in the 11 western states von Nielsen, Darwin B., Workman, John P.

Marketing organization a holistic framework of dimensions and determinants von Workman, John P., Homburg, Christian 1962-, Gruner, Kjell

Marketing's influence within the firm von Homburg, Christian 1962-, Workman, John P., Krohmer, Harley 1970-

Performance impacts of strategic consensus the role of strategy type and market-related type and market-related dynamism von Homburg, Christian 1962-, Krohmer, Harley 1970-, Workman, John P.

A configurational perspective on key account management von Homburg, Christian 1962-, Workman, John P., Jensen, Ove 1973-

Inhaltsverzeichnis

Should marketing be cross-functional? conceptual development and international empirical evidence von Krohmer, Harley 1970-, Homburg, Christian 1962-, Workman, John P.