Connected CRM: implementing a data-driven, customer-centric business strategy
Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use of data and analytics...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2014]
|
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Zusammenfassung: | Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today's marketers can leverage advances in technology to create successful customer-centric business strategies." -Ted Ward, VP of Marketing, GEICO "A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around 'big data' and dimensionalize the organizational change necessary to become truly customer centric." -Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group "Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today's trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint." -Manish Bhatt, SVP and Chief Digital Officer, MetLife "In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences-'Don't talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.' For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage." -Tom Lamb, CMO, Lowe's "Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It's about time. And we should all thank him. A lot!" -Steve Cone, EVP of Integrated Value and Strategy, AARP "Th |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (258 Seiten) |
| ISBN: | 9781118863121 9781118863190 |
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Datensatz im Suchindex
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043607766 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:30:51Z |
| institution | BVB |
| isbn | 9781118863121 9781118863190 |
| language | English |
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| oclc_num | 863801875 |
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| physical | 1 Online-Ressource (258 Seiten) |
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| spelling | Williams, David 1963- Verfasser (DE-588)1121946623 aut Connected CRM implementing a data-driven, customer-centric business strategy Hoboken, New Jersey Wiley [2014] © 2014 1 Online-Ressource (258 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today's marketers can leverage advances in technology to create successful customer-centric business strategies." -Ted Ward, VP of Marketing, GEICO "A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around 'big data' and dimensionalize the organizational change necessary to become truly customer centric." -Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group "Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today's trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint." -Manish Bhatt, SVP and Chief Digital Officer, MetLife "In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences-'Don't talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.' For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage." -Tom Lamb, CMO, Lowe's "Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It's about time. And we should all thank him. A lot!" -Steve Cone, EVP of Integrated Value and Strategy, AARP "Th Customer relations -- Management Relationship marketing Strategic planning Erscheint auch als Druck-Ausgabe 978-1-118-83580-7 |
| spellingShingle | Williams, David 1963- Connected CRM implementing a data-driven, customer-centric business strategy Customer relations -- Management Relationship marketing Strategic planning |
| title | Connected CRM implementing a data-driven, customer-centric business strategy |
| title_auth | Connected CRM implementing a data-driven, customer-centric business strategy |
| title_exact_search | Connected CRM implementing a data-driven, customer-centric business strategy |
| title_full | Connected CRM implementing a data-driven, customer-centric business strategy |
| title_fullStr | Connected CRM implementing a data-driven, customer-centric business strategy |
| title_full_unstemmed | Connected CRM implementing a data-driven, customer-centric business strategy |
| title_short | Connected CRM |
| title_sort | connected crm implementing a data driven customer centric business strategy |
| title_sub | implementing a data-driven, customer-centric business strategy |
| topic | Customer relations -- Management Relationship marketing Strategic planning |
| topic_facet | Customer relations -- Management Relationship marketing Strategic planning |
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