The values economy :: how to deliver purpose-driven service for sustained performance /
We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, w...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
LID Publishing Limited,
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co- owned by all stakeholders - employees, service partners, local communities, investors and customers. This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success. |
| Beschreibung: | 1 online resource : illustrations. |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 1911671243 9781911671244 |
Internformat
MARC
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| 245 | 1 | 4 | |a The values economy : |b how to deliver purpose-driven service for sustained performance / |c Alan Williams, Samuel Williams. |
| 264 | 1 | |a London : |b LID Publishing Limited, |c [2021] | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource : |b illustrations. | ||
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| 588 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co- owned by all stakeholders - employees, service partners, local communities, investors and customers. This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success. | ||
| 650 | 0 | |a Success in business. |0 http://id.loc.gov/authorities/subjects/sh85129589 | |
| 650 | 0 | |a Success in business |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Branding (Marketing) |v Case studies. | |
| 650 | 0 | |a Service industries. |0 http://id.loc.gov/authorities/subjects/sh85120347 | |
| 650 | 0 | |a Employee motivation. |0 http://id.loc.gov/authorities/subjects/sh85042868 | |
| 650 | 0 | |a Customer services. |0 http://id.loc.gov/authorities/subjects/sh85034965 | |
| 650 | 0 | |a Values. |0 http://id.loc.gov/authorities/subjects/sh85141939 | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Succès dans les affaires |v Études de cas. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Stratégie de marque |v Études de cas. | |
| 650 | 6 | |a Services (Industrie) | |
| 650 | 6 | |a Personnel |x Motivation. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a branding. |2 aat | |
| 700 | 1 | |a Williams, Samuel, |e author. |0 http://id.loc.gov/authorities/names/nb2004025744 | |
| 776 | 0 | 8 | |i Print version: |a Williams, Alan, active 2013. |t Values economy. |d London : LID Publishing Limited, [2021] |z 1912555808 |w (DLC) 2020478407 |w (OCoLC)1137739442 |
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Datensatz im Suchindex
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| adam_text | |
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| author | Williams, Alan, active 2013 Williams, Samuel |
| author_GND | http://id.loc.gov/authorities/names/n2014035379 http://id.loc.gov/authorities/names/nb2004025744 |
| author_facet | Williams, Alan, active 2013 Williams, Samuel |
| author_role | aut aut |
| author_sort | Williams, Alan, active 2013 |
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| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1255 .W53 2021 |
| callnumber-sort | HF 45415.1255 W53 42021 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)1410493792 |
| dewey-full | 658.406 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.406 |
| dewey-search | 658.406 |
| dewey-sort | 3658.406 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:42Z |
| institution | BVB |
| isbn | 1911671243 9781911671244 |
| language | English |
| oclc_num | 1410493792 |
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| spelling | Williams, Alan, active 2013, author. https://id.oclc.org/worldcat/entity/E39PCjqVBbFGwfq4Fy7j4p6D4q http://id.loc.gov/authorities/names/n2014035379 The values economy : how to deliver purpose-driven service for sustained performance / Alan Williams, Samuel Williams. London : LID Publishing Limited, [2021] ©2021 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on print version record. Includes bibliographical references. We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co- owned by all stakeholders - employees, service partners, local communities, investors and customers. This book explores the idea that a new 'values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success. Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Success in business Case studies. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Branding (Marketing) Case studies. Service industries. http://id.loc.gov/authorities/subjects/sh85120347 Employee motivation. http://id.loc.gov/authorities/subjects/sh85042868 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Values. http://id.loc.gov/authorities/subjects/sh85141939 Succès dans les affaires. Succès dans les affaires Études de cas. Stratégie de marque. Stratégie de marque Études de cas. Services (Industrie) Personnel Motivation. Service à la clientèle. branding. aat Williams, Samuel, author. http://id.loc.gov/authorities/names/nb2004025744 Print version: Williams, Alan, active 2013. Values economy. London : LID Publishing Limited, [2021] 1912555808 (DLC) 2020478407 (OCoLC)1137739442 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3732770 Volltext |
| spellingShingle | Williams, Alan, active 2013 Williams, Samuel The values economy : how to deliver purpose-driven service for sustained performance / Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Success in business Case studies. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Branding (Marketing) Case studies. Service industries. http://id.loc.gov/authorities/subjects/sh85120347 Employee motivation. http://id.loc.gov/authorities/subjects/sh85042868 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Values. http://id.loc.gov/authorities/subjects/sh85141939 Succès dans les affaires. Succès dans les affaires Études de cas. Stratégie de marque. Stratégie de marque Études de cas. Services (Industrie) Personnel Motivation. Service à la clientèle. branding. aat |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85129589 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85120347 http://id.loc.gov/authorities/subjects/sh85042868 http://id.loc.gov/authorities/subjects/sh85034965 http://id.loc.gov/authorities/subjects/sh85141939 |
| title | The values economy : how to deliver purpose-driven service for sustained performance / |
| title_auth | The values economy : how to deliver purpose-driven service for sustained performance / |
| title_exact_search | The values economy : how to deliver purpose-driven service for sustained performance / |
| title_full | The values economy : how to deliver purpose-driven service for sustained performance / Alan Williams, Samuel Williams. |
| title_fullStr | The values economy : how to deliver purpose-driven service for sustained performance / Alan Williams, Samuel Williams. |
| title_full_unstemmed | The values economy : how to deliver purpose-driven service for sustained performance / Alan Williams, Samuel Williams. |
| title_short | The values economy : |
| title_sort | values economy how to deliver purpose driven service for sustained performance |
| title_sub | how to deliver purpose-driven service for sustained performance / |
| topic | Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Success in business Case studies. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Branding (Marketing) Case studies. Service industries. http://id.loc.gov/authorities/subjects/sh85120347 Employee motivation. http://id.loc.gov/authorities/subjects/sh85042868 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Values. http://id.loc.gov/authorities/subjects/sh85141939 Succès dans les affaires. Succès dans les affaires Études de cas. Stratégie de marque. Stratégie de marque Études de cas. Services (Industrie) Personnel Motivation. Service à la clientèle. branding. aat |
| topic_facet | Success in business. Success in business Case studies. Branding (Marketing) Branding (Marketing) Case studies. Service industries. Employee motivation. Customer services. Values. Succès dans les affaires. Succès dans les affaires Études de cas. Stratégie de marque. Stratégie de marque Études de cas. Services (Industrie) Personnel Motivation. Service à la clientèle. branding. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3732770 |
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