Promotion strategies of the Web Services Competence Center:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
HWP
2003
|
| Schriftenreihe: | Sozialökonomischer Text
103 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: Växjö, Schweden, Univ., Bachelor-Arbeit, 2003 |
| Beschreibung: | 91, XVI S. Ill., graph. Darst. : 30 cm |
Internformat
MARC
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| 100 | 1 | |a Brattig, Max |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion strategies of the Web Services Competence Center |c Max Brattig ; Thorben Wienholtz ; Christopher Zerres. Michael Zerres (Hg.). HWP, Hamburger Universität für Wirtschaft und Politik |
| 264 | 1 | |a Hamburg |b HWP |c 2003 | |
| 300 | |a 91, XVI S. |b Ill., graph. Darst. : 30 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Sozialökonomischer Text |v 103 | |
| 500 | |a Zugl.: Växjö, Schweden, Univ., Bachelor-Arbeit, 2003 | ||
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Wienholtz, Thorben |e Verfasser |4 aut | |
| 700 | 1 | |a Zerres, Christopher |d 1980- |e Verfasser |0 (DE-588)124998127 |4 aut | |
| 830 | 0 | |a Sozialökonomischer Text |v 103 |w (DE-604)BV012798006 |9 103 | |
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Datensatz im Suchindex
| _version_ | 1807322484601520128 |
|---|---|
| adam_text |
TABLE
OF
CONTENTS
TABLE
F
CONTENTS
SUMMARY.
I
ACKNOWLEDGEMENT
.
ILL
TABLE
OF
CONTENTS
.
IV
LIST
OF
FIGURES
AND
TABLES
.
VII
ABBREVIATIONS
.
VIII
1.
INTRODUCTION.
1
1.1
BACKGROUND
.
1
1.2
PROBLEMISING
.
4
1.3
OBJECTIVES
.
6
1.4
LIMITATIONS
.
6
1.5
THEORETICAL
AND
PRACTICAL
RELEVANCE
.
7
2.
METHODOLOGY
.
8
2.1
RESEARCH
JOURNEY
.
8
2.2
PREUNDERSTANDING
.
10
2.2.1
GENERAL
KNOWLEDGE
OF
THEORIES
.
11
2.2.2
GENERAL
KNOWLEDGE
OF
TECHNIQUES
AND
METHODS
.
11
2.2.3
SPECIFIC
KNOWLEDGE
OF
INSTITUTIONAL
CONDITIONS
.
12
2.2.4
SPECIFIC
KNOWLEDGE
OF
SOCIAL
PATTERNS
.
12
2.2.5
PERSONAL
ATTRIBUTES
.
12
2.3
INDUCTIVE
VERSUS
DEDUCTIVE
RESEARCH
.
12
2.4
RESEARCH
TOOLS
.
13
2.4.1
SCIENTIFIC
PERSPECTIVE
.
14
2.4.2
RESEARCH
STRATEGY
.
15
2.4.3
QUALITATIVE
VERSUS
QUANTITATIVE
RESEARCH
METHODS
.
16
2.5
DATA
COLLECTION
PLAN
.
17
2.5.1
THEORETICAL
DATA
COLLECTION
.
17
2.5.2
EMPIRICAL
DATA
COLLECTION
.
17
TABLE
OF
CONTENTS
2.6
DATA
ACCESS
.
19
2.7
SCIENTIFIC
CREDIBILITY
.
19
2.7.1
CONSTRUCT
VALIDITY
.
19
2.7.2
EXTERNAL
VALIDITY.
;
.20
2.7.3
RELIABILITY
.20
2.7.4
INTERNAL
VALIDITY.
20
3.
THEORY
.
21
3.1
WEB
SERVICES
.
21
3.2
PROMOTION
MIX
.
22
3.2.1
ADVERTISING
.
23
3.2.2
DIRECT
MARKETING
.
26
3.2.3
SALES
PROMOTION
.29
3.2.4
PERSONAL
SELLING
.
31
3.2.5
PUBLIC
RELATIONS
.
;
.
34
3.3
MEMBERSHIP
ORGANIZATIONS
RECRUITMENT
.
38
3.3.1
REASONS
FOR
RECRUITING
PARTICIPANTS
.
39
3.3.2
BENEFITS
OF
JOINING
A
MEMBERSHIP
ORGANIZATION
.
39
3.3.3
MEMBERSHIP
SYSTEMS
.
39
3.3.4
FIND
PROPER
PARTICIPANTS
.40
3.3.5
RECRUITMENT
STRATEGY
AND
METHODS
.
41
3.4
IMPORTANCE
OF
RELATIONSHIPS
.
41
3.5
PROMOTION
TOOLS
FOR
MEMBERSHIP
RECRUITMENT
.
42
3.5.1
PARTNERS
.
43
3.5.2
AFFILIATES
.
45
3.5.3
ACADEMICS
.
45
3.5.4
MEMBERS
.46
4.
EMPIRICAL
DATA
.
49
4.1
WSCC
.
49
4.2
POTENTIAL
PARTNERS
.
50
4.2.1
CAP
GEMINI
ERNST
&
YOUNG
.
50
4.2.2
TIETOENATOR
AB
.
52
4.3
POTENTIAL
AFFILIATES
.
54
4.3.1
CITEC
AB
.
54
4.3.2
SIKROMAAB
.57
4.4
POTENTIAL
ACADEMICS
.
59
4.4.1
HAMBURGER
UNIVERSITY
OF
ECONOMICS
AND
POLITICS
.
59
-V
TABLE
OF
CONTENTS
4.4.2
UNIVERSITY
OF
APPLIED
SCIENCES
ERFURT
.
62
4.5
POTENTIAL
MEMBERS
.
64
4.5.1
VAXJO
SUPPORT
CENTER.
.
64
4.5.2
NETRIXAB.
.
66
5.
ANALYSIS
.
71
5.1
PARTNERS
.
71
5.1.1
WEB
SERVICES
.
71
5.1.2
PROMOTION
MIX
.
71
5.1.3
RELATIONSHIPS
.
73
5.2
AFFILIATES
.
73
5.2.1
WEB
SERVICES
.
73
5.2.2
PROMOTION
MIX.
74
5.2.3
RELATIONSHIPS
.
75
5.3
ACADEMICS
.
76
5.3.1
WEB
SERVICES
.
76
5.3.2
PROMOTION
MIX
.
76
5.3.3
RELATIONSHIPS
.
78
5.4
MEMBERS
.
78
5.4.1
WEB
SERVICES
.
78
5.4.2
PROMOTION
MIX.
.
78
5.4.3
RELATIONSHIPS
.80
6.
CONCLUSION
.
82
6.1
STARTING
POINT
OF
THE
RESEARCH
.
82
6.2
RESULTS
.
83
6.3
GENERALIZATION
OF
THE
RESEARCH
RESULTS
.
86
6.4
REFLECTION
AND
CRITICS
.
86
6.5
FURTHER
RESEARCH
.
86
LIST
OF
REFERENCES
.
88
APPENDIX
1:
QUESTIONNAIRE
.
IX
APPENDIX
2:
STANDPOINTS
ON
ONTOLOGY,
EPISTEMOLOGY
AND
MODELS
OF
HUMAN
NATURE
.
XI
APPENDIX
3:
WEB
SERVICES
DEFINITIONS
.
XV
APPENDIX
4:
TABLE
WSCC
BUSINESS
PLAN
.
XVI
-VI |
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| id | DE-604.BV017603884 |
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| indexdate | 2024-08-14T00:57:14Z |
| institution | BVB |
| language | English |
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| physical | 91, XVI S. Ill., graph. Darst. : 30 cm |
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| series2 | Sozialökonomischer Text |
| spelling | Brattig, Max Verfasser aut Promotion strategies of the Web Services Competence Center Max Brattig ; Thorben Wienholtz ; Christopher Zerres. Michael Zerres (Hg.). HWP, Hamburger Universität für Wirtschaft und Politik Hamburg HWP 2003 91, XVI S. Ill., graph. Darst. : 30 cm txt rdacontent n rdamedia nc rdacarrier Sozialökonomischer Text 103 Zugl.: Växjö, Schweden, Univ., Bachelor-Arbeit, 2003 Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Web Services (DE-588)4691234-4 gnd rswk-swf Dienstleistungszentrum (DE-588)4278307-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Web Services (DE-588)4691234-4 s Dienstleistungszentrum (DE-588)4278307-0 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Wienholtz, Thorben Verfasser aut Zerres, Christopher 1980- Verfasser (DE-588)124998127 aut Sozialökonomischer Text 103 (DE-604)BV012798006 103 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010590616&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brattig, Max Wienholtz, Thorben Zerres, Christopher 1980- Promotion strategies of the Web Services Competence Center Sozialökonomischer Text Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Web Services (DE-588)4691234-4 gnd Dienstleistungszentrum (DE-588)4278307-0 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4691234-4 (DE-588)4278307-0 (DE-588)4113937-9 |
| title | Promotion strategies of the Web Services Competence Center |
| title_auth | Promotion strategies of the Web Services Competence Center |
| title_exact_search | Promotion strategies of the Web Services Competence Center |
| title_full | Promotion strategies of the Web Services Competence Center Max Brattig ; Thorben Wienholtz ; Christopher Zerres. Michael Zerres (Hg.). HWP, Hamburger Universität für Wirtschaft und Politik |
| title_fullStr | Promotion strategies of the Web Services Competence Center Max Brattig ; Thorben Wienholtz ; Christopher Zerres. Michael Zerres (Hg.). HWP, Hamburger Universität für Wirtschaft und Politik |
| title_full_unstemmed | Promotion strategies of the Web Services Competence Center Max Brattig ; Thorben Wienholtz ; Christopher Zerres. Michael Zerres (Hg.). HWP, Hamburger Universität für Wirtschaft und Politik |
| title_short | Promotion strategies of the Web Services Competence Center |
| title_sort | promotion strategies of the web services competence center |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Web Services (DE-588)4691234-4 gnd Dienstleistungszentrum (DE-588)4278307-0 gnd |
| topic_facet | Öffentlichkeitsarbeit Web Services Dienstleistungszentrum Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010590616&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV012798006 |
| work_keys_str_mv | AT brattigmax promotionstrategiesofthewebservicescompetencecenter AT wienholtzthorben promotionstrategiesofthewebservicescompetencecenter AT zerreschristopher promotionstrategiesofthewebservicescompetencecenter |