Fundamentals of marketing:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford, United Kingdom
Oxford University Press
2021
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | xxvii, 375 Seiten Illustrationen, Diagramme |
| ISBN: | 9780198829256 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047175785 | ||
| 003 | DE-604 | ||
| 005 | 20210628 | ||
| 007 | t | ||
| 008 | 210304s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9780198829256 |c (pbk) |9 978-0-19-882925-6 | ||
| 035 | |a (OCoLC)1239735448 | ||
| 035 | |a (DE-599)BVBBV047175785 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-92 |a DE-1050 |a DE-N2 |a DE-898 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Baines, Paul |d 1973- |0 (DE-588)129542776 |4 aut | |
| 245 | 1 | 0 | |a Fundamentals of marketing |c Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren |
| 250 | |a Second edition | ||
| 264 | 1 | |a Oxford, United Kingdom |b Oxford University Press |c 2021 | |
| 300 | |a xxvii, 375 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Whitehouse, Sophie |4 aut | |
| 700 | 1 | |a Antonetti, Paolo |0 (DE-588)1162574127 |4 aut | |
| 700 | 1 | |a Rosengren, Sara |d 1978- |0 (DE-588)1037233956 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032581166 | ||
Datensatz im Suchindex
| _version_ | 1804182261667463168 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Baines, Paul 1973- Whitehouse, Sophie Antonetti, Paolo Rosengren, Sara 1978- |
| author_GND | (DE-588)129542776 (DE-588)1162574127 (DE-588)1037233956 |
| author_facet | Baines, Paul 1973- Whitehouse, Sophie Antonetti, Paolo Rosengren, Sara 1978- |
| author_role | aut aut aut aut |
| author_sort | Baines, Paul 1973- |
| author_variant | p b pb s w sw p a pa s r sr |
| building | Verbundindex |
| bvnumber | BV047175785 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1239735448 (DE-599)BVBBV047175785 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01211nam a2200349 c 4500</leader><controlfield tag="001">BV047175785</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210628 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">210304s2021 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780198829256</subfield><subfield code="c">(pbk)</subfield><subfield code="9">978-0-19-882925-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1239735448</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047175785</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Baines, Paul</subfield><subfield code="d">1973-</subfield><subfield code="0">(DE-588)129542776</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fundamentals of marketing</subfield><subfield code="c">Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford, United Kingdom</subfield><subfield code="b">Oxford University Press</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxvii, 375 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Whitehouse, Sophie</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Antonetti, Paolo</subfield><subfield code="0">(DE-588)1162574127</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rosengren, Sara</subfield><subfield code="d">1978-</subfield><subfield code="0">(DE-588)1037233956</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032581166</subfield></datafield></record></collection> |
| id | DE-604.BV047175785 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:44:32Z |
| indexdate | 2024-07-10T09:04:45Z |
| institution | BVB |
| isbn | 9780198829256 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032581166 |
| oclc_num | 1239735448 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-92 DE-1050 DE-N2 DE-898 DE-BY-UBR |
| owner_facet | DE-19 DE-BY-UBM DE-92 DE-1050 DE-N2 DE-898 DE-BY-UBR |
| physical | xxvii, 375 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Baines, Paul 1973- (DE-588)129542776 aut Fundamentals of marketing Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren Second edition Oxford, United Kingdom Oxford University Press 2021 xxvii, 375 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Whitehouse, Sophie aut Antonetti, Paolo (DE-588)1162574127 aut Rosengren, Sara 1978- (DE-588)1037233956 aut |
| spellingShingle | Baines, Paul 1973- Whitehouse, Sophie Antonetti, Paolo Rosengren, Sara 1978- Fundamentals of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Fundamentals of marketing |
| title_auth | Fundamentals of marketing |
| title_exact_search | Fundamentals of marketing |
| title_exact_search_txtP | Fundamentals of marketing |
| title_full | Fundamentals of marketing Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren |
| title_fullStr | Fundamentals of marketing Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren |
| title_full_unstemmed | Fundamentals of marketing Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren |
| title_short | Fundamentals of marketing |
| title_sort | fundamentals of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT bainespaul fundamentalsofmarketing AT whitehousesophie fundamentalsofmarketing AT antonettipaolo fundamentalsofmarketing AT rosengrensara fundamentalsofmarketing |