Generating income for educational institutions: a business planning approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1991
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Kogan Page educational management series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 185 S. graph. Darst. |
| ISBN: | 0749404043 |
Internformat
MARC
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| 245 | 1 | 0 | |a Generating income for educational institutions |b a business planning approach |c John Wheale |
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| 650 | 4 | |a Education |z Great Britain |x Finance | |
| 650 | 4 | |a Educational planning |z Great Britain | |
| 650 | 4 | |a Schools |z Great Britain |x Marketing | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Introduction 7
1
Starting Out: Visions, Missions and Unique Selling Propositions 11
The corporate vision Statement 11
The income vision Statement 15
The mission Statement 16
Unique selling proposition 18
Looking forward: likely stages of development 21
2
Marketing 25
Marketing imperatives and marketing tools 25
Market research 51
Making marketing decisions and planning growth 62
3
Human Resource Management 64
Buskers and one man bands 64
Commercial Units 65
Matching staff to Jobs 67
Staffing an income generating team 70
Producing a human resource plan 74
Producing the CPD plan 87
Recruitment 91
Terms and conditions of Service 92
Employing consultants 96
s
GENERATING INCOME FOR EDUCATIONAL INSTITUTIONS
4
Resources and Services 98
Accommodation and equipment 99
Trading base 109
Services 112
5
Management 120
Relations within the institution 121
Managing the income generation portfolio 126
Managing consultants 134
Managing a sales force 138
Managing projects 140
Managing public relations 142
6
Finance 145
Calculating overheads 146
Costing and pricing products 148
Managing surpluses 156
Accounting and book keeping 156
Listofdebtors 159
Standing orders 165
Legal identity 169
7
A Business Plan Checklist 172
Format and readership 172
A business plan checklist 173
Sources and Resources 180
Organisations and programmes 180
Books and Journals 182
Software suppliers 182
References 183
Index 184
6
|
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| dewey-full | 371.2/06/0941 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 371 - Schools and their activities; special education |
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| discipline | Pädagogik |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:28:09Z |
| institution | BVB |
| isbn | 0749404043 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005942548 |
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| physical | 185 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Kogan Page |
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| series2 | Kogan Page educational management series |
| spelling | Wheale, John Verfasser aut Generating income for educational institutions a business planning approach John Wheale 1. publ. London Kogan Page 1991 185 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kogan Page educational management series Erziehung Education Great Britain Finance Educational planning Great Britain Schools Great Britain Marketing Bildungsfinanzierung (DE-588)4006658-7 gnd rswk-swf Großbritannien Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Bildungsfinanzierung (DE-588)4006658-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005942548&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wheale, John Generating income for educational institutions a business planning approach Erziehung Education Great Britain Finance Educational planning Great Britain Schools Great Britain Marketing Bildungsfinanzierung (DE-588)4006658-7 gnd |
| subject_GND | (DE-588)4006658-7 (DE-588)4022153-2 |
| title | Generating income for educational institutions a business planning approach |
| title_auth | Generating income for educational institutions a business planning approach |
| title_exact_search | Generating income for educational institutions a business planning approach |
| title_full | Generating income for educational institutions a business planning approach John Wheale |
| title_fullStr | Generating income for educational institutions a business planning approach John Wheale |
| title_full_unstemmed | Generating income for educational institutions a business planning approach John Wheale |
| title_short | Generating income for educational institutions |
| title_sort | generating income for educational institutions a business planning approach |
| title_sub | a business planning approach |
| topic | Erziehung Education Great Britain Finance Educational planning Great Britain Schools Great Britain Marketing Bildungsfinanzierung (DE-588)4006658-7 gnd |
| topic_facet | Erziehung Education Great Britain Finance Educational planning Great Britain Schools Great Britain Marketing Bildungsfinanzierung Großbritannien |
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