Advertising: critical approaches
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 228 Seiten Illustrationen |
| ISBN: | 9780415535229 9780415535236 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20160530 | ||
| 007 | t | ||
| 008 | 160428s2015 a||| |||| 00||| eng d | ||
| 016 | 7 | |a 784892806 |2 DE-101 | |
| 020 | |a 9780415535229 |c hbk. |9 978-0-415-53522-9 | ||
| 020 | |a 9780415535236 |c pbk. |9 978-0-415-53523-6 | ||
| 035 | |a (OCoLC)927729398 | ||
| 035 | |a (DE-599)GBV784892806 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Wharton, Chris |0 (DE-588)1045647853 |4 aut | |
| 245 | 1 | 0 | |a Advertising |b critical approaches |c Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy |
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a X, 228 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Werbung | |
| 700 | 1 | |a Hardy, Jonathan |d 1963- |0 (DE-588)1034094203 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-028948821 | ||
Datensatz im Suchindex
| _version_ | 1804176186296762368 |
|---|---|
| any_adam_object | |
| author | Wharton, Chris Hardy, Jonathan 1963- |
| author_GND | (DE-588)1045647853 (DE-588)1034094203 |
| author_facet | Wharton, Chris Hardy, Jonathan 1963- |
| author_role | aut aut |
| author_sort | Wharton, Chris |
| author_variant | c w cw j h jh |
| building | Verbundindex |
| bvnumber | BV043533187 |
| classification_rvk | AP 17200 |
| ctrlnum | (OCoLC)927729398 (DE-599)GBV784892806 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043533187 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:28:11Z |
| institution | BVB |
| isbn | 9780415535229 9780415535236 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028948821 |
| oclc_num | 927729398 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | X, 228 Seiten Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Wharton, Chris (DE-588)1045647853 aut Advertising critical approaches Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy London ; New York Routledge, Taylor & Francis Group 2015 X, 228 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Werbung Hardy, Jonathan 1963- (DE-588)1034094203 aut DE-601 pdf/application http://www.gbv.de/dms/bowker/toc/9780415535229.pdf Inhaltsverzeichnis |
| spellingShingle | Wharton, Chris Hardy, Jonathan 1963- Advertising critical approaches Werbung |
| title | Advertising critical approaches |
| title_auth | Advertising critical approaches |
| title_exact_search | Advertising critical approaches |
| title_full | Advertising critical approaches Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy |
| title_fullStr | Advertising critical approaches Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy |
| title_full_unstemmed | Advertising critical approaches Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy |
| title_short | Advertising |
| title_sort | advertising critical approaches |
| title_sub | critical approaches |
| topic | Werbung |
| topic_facet | Werbung |
| url | http://www.gbv.de/dms/bowker/toc/9780415535229.pdf |
| work_keys_str_mv | AT whartonchris advertisingcriticalapproaches AT hardyjonathan advertisingcriticalapproaches |