The other 51 weeks: a marketing handbook for librarians
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wagga Wagga, New South Wales
Centre for Information Studies
2006
|
| Ausgabe: | Revised edition |
| Schriftenreihe: | Topics in Australasian library and information studies
no.25 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit. The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field |
| Beschreibung: | 1 Online-Ressource (1 online resource) |
| ISBN: | 1876938900 9781876938901 |
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| 500 | |a The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit. The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field | ||
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Datensatz im Suchindex
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| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
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| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| edition | Revised edition |
| format | Electronic eBook |
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| spelling | Welch, Lee Verfasser aut The other 51 weeks a marketing handbook for librarians Lee Welch Revised edition Wagga Wagga, New South Wales Centre for Information Studies 2006 1 Online-Ressource (1 online resource) txt rdacontent c rdamedia cr rdacarrier Topics in Australasian library and information studies no.25 Includes bibliographical references and index The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit. The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field Libraries / Marketing fast Libraries / Public relations fast Libraries Australia Marketing Libraries Public relations Australia fast Australien http://www.sciencedirect.com/science/book/9781876938901 Verlag Volltext |
| spellingShingle | Welch, Lee The other 51 weeks a marketing handbook for librarians Libraries / Marketing fast Libraries / Public relations fast Libraries Australia Marketing Libraries Public relations |
| title | The other 51 weeks a marketing handbook for librarians |
| title_auth | The other 51 weeks a marketing handbook for librarians |
| title_exact_search | The other 51 weeks a marketing handbook for librarians |
| title_full | The other 51 weeks a marketing handbook for librarians Lee Welch |
| title_fullStr | The other 51 weeks a marketing handbook for librarians Lee Welch |
| title_full_unstemmed | The other 51 weeks a marketing handbook for librarians Lee Welch |
| title_short | The other 51 weeks |
| title_sort | the other 51 weeks a marketing handbook for librarians |
| title_sub | a marketing handbook for librarians |
| topic | Libraries / Marketing fast Libraries / Public relations fast Libraries Australia Marketing Libraries Public relations |
| topic_facet | Libraries / Marketing Libraries / Public relations Libraries Australia Marketing Libraries Public relations Australia Australien |
| url | http://www.sciencedirect.com/science/book/9781876938901 |
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