Language in international business: the multilingual reality of global business expansion
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK [u.a.]
Elgar
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Incl. bibliogr. references and index |
| Beschreibung: | X, 258 S. graph. Darst. |
| ISBN: | 9781848449893 |
Internformat
MARC
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| 020 | |a 9781848449893 |c (hbk.) £80.00 |9 978-1-84844-989-3 | ||
| 020 | |z 9781784710996 |c ebk |9 978-1-78471-099-6 | ||
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| 264 | 1 | |a Cheltenham, UK [u.a.] |b Elgar |c 2014 | |
| 300 | |a X, 258 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references and index | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Language | |
| 650 | 4 | |a Businesspeople |x Foreign language competency | |
| 650 | 4 | |a Multilingual communication | |
| 650 | 0 | 7 | |a Auslandsgeschäft |0 (DE-588)4003763-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sprachkompetenz |0 (DE-588)4077722-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Sprachkompetenz |0 (DE-588)4077722-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Welch, Denice Ellen |e Verfasser |0 (DE-588)170951219 |4 aut | |
| 700 | 1 | |a Welch, Lawrence S. |d 1945-2021 |e Verfasser |0 (DE-588)170926346 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804152795824128000 |
|---|---|
| adam_text | Language in
International Business
The Multilingual Reality of Global Business
Expansion
Rebecca Piekkari
i
Professor of International Business, Aalto University, School
of Business, Finland
Denice E Welch
Professor of International Business, Melbourne Business
School, University of Melbourne, Australia
Lawrence S Welch
Professor of International Marketing and International
Business, Melbourne Business School, University of
Melbourne, Australia
Edward Elgar
Cheltenham, UK • Northampton, MA, USA
Contents
Foreword by Antti Herlin vi
Preface viii
1 Language and global business expansion 1
2 Translation 26
3 Confronting language: the individual in the organizational
context 50
4 Language and international management 68
5 Language and networks 94
6 Language and human resource management 112
7 Language and international marketing 147
8 Language and foreign operation modes 174
9 Language strategy and management 204
10 Conclusion 230
Index 247
*
V
|
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| discipline | Wirtschaftswissenschaften |
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| spelling | Piekkari, Rebecca 1967- Verfasser (DE-588)129673315 aut Language in international business the multilingual reality of global business expansion Rebecca Piekkari ; Denice E. Welch ; Lawrence S. Welch Cheltenham, UK [u.a.] Elgar 2014 X, 258 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references and index Multinationales Unternehmen International business enterprises Language Businesspeople Foreign language competency Multilingual communication Auslandsgeschäft (DE-588)4003763-0 gnd rswk-swf Sprachkompetenz (DE-588)4077722-4 gnd rswk-swf Auslandsgeschäft (DE-588)4003763-0 s Sprachkompetenz (DE-588)4077722-4 s DE-604 Welch, Denice Ellen Verfasser (DE-588)170951219 aut Welch, Lawrence S. 1945-2021 Verfasser (DE-588)170926346 aut HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027687951&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Piekkari, Rebecca 1967- Welch, Denice Ellen Welch, Lawrence S. 1945-2021 Language in international business the multilingual reality of global business expansion Multinationales Unternehmen International business enterprises Language Businesspeople Foreign language competency Multilingual communication Auslandsgeschäft (DE-588)4003763-0 gnd Sprachkompetenz (DE-588)4077722-4 gnd |
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| title | Language in international business the multilingual reality of global business expansion |
| title_auth | Language in international business the multilingual reality of global business expansion |
| title_exact_search | Language in international business the multilingual reality of global business expansion |
| title_full | Language in international business the multilingual reality of global business expansion Rebecca Piekkari ; Denice E. Welch ; Lawrence S. Welch |
| title_fullStr | Language in international business the multilingual reality of global business expansion Rebecca Piekkari ; Denice E. Welch ; Lawrence S. Welch |
| title_full_unstemmed | Language in international business the multilingual reality of global business expansion Rebecca Piekkari ; Denice E. Welch ; Lawrence S. Welch |
| title_short | Language in international business |
| title_sort | language in international business the multilingual reality of global business expansion |
| title_sub | the multilingual reality of global business expansion |
| topic | Multinationales Unternehmen International business enterprises Language Businesspeople Foreign language competency Multilingual communication Auslandsgeschäft (DE-588)4003763-0 gnd Sprachkompetenz (DE-588)4077722-4 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Language Businesspeople Foreign language competency Multilingual communication Auslandsgeschäft Sprachkompetenz |
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