Market-driven management using the new marketing concept to create a customer-oriented company von Webster, Frederick E.

The changing role of marketing in the corporation commentary von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Marketing for managers von Webster, Frederick E.

Organizational buying behavior von Webster, Frederick E., Wind, Yoram

Marketing communication modern promotional strategy von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Field sales management von Webster, Frederick E.

Industrial Marketing Strategy von Webster, Frederick E.

Organizational buying behavior von Webster, Frederick E., Wind, Yoram

Market-driven management how to define, develop, and deliver customer value von Webster, Frederick E.

Corporate culture, customer orientation, and innovativeness in Japanese firms a quadrad analysis ; working paper von Deshpandé, Rohit, Farley, John U., Webster, Frederick E.

Industrial marketing strategy von Webster, Frederick E.

Social aspects of marketing von Webster, Frederick E.

Social aspects of marketing von Webster, Frederick E.