Cases on social justice in China and perspectives on Chinese brands:
"This publication offers contributions to the internationalization of social justice study and marketing case studies in China instructing foreign academics on how to perform international comparative studies in the Chinese market"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2023.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This publication offers contributions to the internationalization of social justice study and marketing case studies in China instructing foreign academics on how to perform international comparative studies in the Chinese market"-- |
| Beschreibung: | 25 PDFs (276 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781668449578 |
| Zugangseinschränkungen: | Restricted to subscribers or individual electronic text purchasers. |
Internformat
MARC
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| 245 | 0 | 0 | |a Cases on social justice in China and perspectives on Chinese brands |c [edited by] Youssef El Haoussine, Lulu Wang. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2023. | |
| 300 | |a 25 PDFs (276 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Adidas: patriotic sentiment and consumer boycott campaign in China -- Chapter 2. Hm: boycott of Xinjiang cotton sparks outrage in China -- Chapter 3. LI-NING sport brand: the boomerang effect of opportunism -- Chapter 4. Versace: the t-shirt controversy -- Chapter 5. Balenciaga: incident in Paris, boycott in China -- Chapter 6. Vitasoy soft drink: aftermath of the attack on a Hong Kong police officer by a Vitasoy employee -- Chapter 7. Sony: troubling coincidence for a product launch during a major Chinese commemorative day -- Chapter 8. Durex: controversy about marketing campaign on sex well-being -- Chapter 9. Purcotton: the impact of misogynistic advertising on brands -- Chapter 10. Burger King: cutting corners and tampering with data -- Chapter 11. L'oréal: false promotion in double eleven shopping festival -- Chapter 12. Genki forest milk tea: 0-sugar for real or just for show? -- Chapter 13. Shanghai Disney Resort and the Linabelll dolls: hunger marketing controversy -- Chapter 14. Chayan tea shop: behind the salary dispute -- Chapter 15. Lalamove transport and freight app: murder or suicide? -- Chapter 16. Zhaopin human resources online platform: user data leaks exposed -- Chapter 17. Bilibili video streaming platform: community culture identity vs. commercial culture. | |
| 506 | |a Restricted to subscribers or individual electronic text purchasers. | ||
| 520 | |a "This publication offers contributions to the internationalization of social justice study and marketing case studies in China instructing foreign academics on how to perform international comparative studies in the Chinese market"-- |c Provided by publisher. | ||
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Description based on title screen (IGI Global, viewed 02/10/2023). | ||
| 650 | 0 | |a Boycotts |z China |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |z China |v Case studies. | |
| 650 | 0 | |a Consumer behavior |x Political aspects |z China |v Case studies. | |
| 650 | 0 | |a Social justice |z China |v Case studies. | |
| 650 | 0 | |a Social responsibility of business |z China |v Case studies. | |
| 700 | 1 | |a El Haoussine, Youssef |d 1980- |e editor. | |
| 700 | 1 | |a Wang, Lulu |d 1985- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1668449552 |z 9781668449554 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-98-IGB |q FWS_PDA_IGB |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-4955-4 |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-98-IGB-00293046 |
|---|---|
| _version_ | 1804751464248115200 |
| adam_text | |
| any_adam_object | |
| author2 | El Haoussine, Youssef 1980- Wang, Lulu 1985- |
| author2_role | edt edt |
| author2_variant | h y e hy hye l w lw |
| author_facet | El Haoussine, Youssef 1980- Wang, Lulu 1985- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| collection | ZDB-98-IGB |
| contents | Chapter 1. Adidas: patriotic sentiment and consumer boycott campaign in China -- Chapter 2. Hm: boycott of Xinjiang cotton sparks outrage in China -- Chapter 3. LI-NING sport brand: the boomerang effect of opportunism -- Chapter 4. Versace: the t-shirt controversy -- Chapter 5. Balenciaga: incident in Paris, boycott in China -- Chapter 6. Vitasoy soft drink: aftermath of the attack on a Hong Kong police officer by a Vitasoy employee -- Chapter 7. Sony: troubling coincidence for a product launch during a major Chinese commemorative day -- Chapter 8. Durex: controversy about marketing campaign on sex well-being -- Chapter 9. Purcotton: the impact of misogynistic advertising on brands -- Chapter 10. Burger King: cutting corners and tampering with data -- Chapter 11. L'oréal: false promotion in double eleven shopping festival -- Chapter 12. Genki forest milk tea: 0-sugar for real or just for show? -- Chapter 13. Shanghai Disney Resort and the Linabelll dolls: hunger marketing controversy -- Chapter 14. Chayan tea shop: behind the salary dispute -- Chapter 15. Lalamove transport and freight app: murder or suicide? -- Chapter 16. Zhaopin human resources online platform: user data leaks exposed -- Chapter 17. Bilibili video streaming platform: community culture identity vs. commercial culture. |
| ctrlnum | (CaBNVSL)slc00004022 (OCoLC)1336012648 |
| dewey-full | 658.8/270951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/270951 |
| dewey-search | 658.8/270951 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-98-IGB-00293046 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-16T15:51:58Z |
| institution | BVB |
| isbn | 9781668449578 |
| language | English |
| oclc_num | 1336012648 |
| open_access_boolean | |
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| physical | 25 PDFs (276 pages) Also available in print. |
| psigel | ZDB-98-IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global, |
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| spelling | Cases on social justice in China and perspectives on Chinese brands [edited by] Youssef El Haoussine, Lulu Wang. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023. 25 PDFs (276 pages) text rdacontent electronic isbdmedia online resource rdacarrier Includes bibliographical references and index. Chapter 1. Adidas: patriotic sentiment and consumer boycott campaign in China -- Chapter 2. Hm: boycott of Xinjiang cotton sparks outrage in China -- Chapter 3. LI-NING sport brand: the boomerang effect of opportunism -- Chapter 4. Versace: the t-shirt controversy -- Chapter 5. Balenciaga: incident in Paris, boycott in China -- Chapter 6. Vitasoy soft drink: aftermath of the attack on a Hong Kong police officer by a Vitasoy employee -- Chapter 7. Sony: troubling coincidence for a product launch during a major Chinese commemorative day -- Chapter 8. Durex: controversy about marketing campaign on sex well-being -- Chapter 9. Purcotton: the impact of misogynistic advertising on brands -- Chapter 10. Burger King: cutting corners and tampering with data -- Chapter 11. L'oréal: false promotion in double eleven shopping festival -- Chapter 12. Genki forest milk tea: 0-sugar for real or just for show? -- Chapter 13. Shanghai Disney Resort and the Linabelll dolls: hunger marketing controversy -- Chapter 14. Chayan tea shop: behind the salary dispute -- Chapter 15. Lalamove transport and freight app: murder or suicide? -- Chapter 16. Zhaopin human resources online platform: user data leaks exposed -- Chapter 17. Bilibili video streaming platform: community culture identity vs. commercial culture. Restricted to subscribers or individual electronic text purchasers. "This publication offers contributions to the internationalization of social justice study and marketing case studies in China instructing foreign academics on how to perform international comparative studies in the Chinese market"-- Provided by publisher. Also available in print. Mode of access: World Wide Web. Description based on title screen (IGI Global, viewed 02/10/2023). Boycotts China Case studies. Branding (Marketing) China Case studies. Consumer behavior Political aspects China Case studies. Social justice China Case studies. Social responsibility of business China Case studies. El Haoussine, Youssef 1980- editor. Wang, Lulu 1985- editor. IGI Global, publisher. Print version: 1668449552 9781668449554 FWS01 ZDB-98-IGB FWS_PDA_IGB http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-4955-4 Volltext |
| spellingShingle | Cases on social justice in China and perspectives on Chinese brands Chapter 1. Adidas: patriotic sentiment and consumer boycott campaign in China -- Chapter 2. Hm: boycott of Xinjiang cotton sparks outrage in China -- Chapter 3. LI-NING sport brand: the boomerang effect of opportunism -- Chapter 4. Versace: the t-shirt controversy -- Chapter 5. Balenciaga: incident in Paris, boycott in China -- Chapter 6. Vitasoy soft drink: aftermath of the attack on a Hong Kong police officer by a Vitasoy employee -- Chapter 7. Sony: troubling coincidence for a product launch during a major Chinese commemorative day -- Chapter 8. Durex: controversy about marketing campaign on sex well-being -- Chapter 9. Purcotton: the impact of misogynistic advertising on brands -- Chapter 10. Burger King: cutting corners and tampering with data -- Chapter 11. L'oréal: false promotion in double eleven shopping festival -- Chapter 12. Genki forest milk tea: 0-sugar for real or just for show? -- Chapter 13. Shanghai Disney Resort and the Linabelll dolls: hunger marketing controversy -- Chapter 14. Chayan tea shop: behind the salary dispute -- Chapter 15. Lalamove transport and freight app: murder or suicide? -- Chapter 16. Zhaopin human resources online platform: user data leaks exposed -- Chapter 17. Bilibili video streaming platform: community culture identity vs. commercial culture. Boycotts China Case studies. Branding (Marketing) China Case studies. Consumer behavior Political aspects China Case studies. Social justice China Case studies. Social responsibility of business China Case studies. |
| title | Cases on social justice in China and perspectives on Chinese brands |
| title_auth | Cases on social justice in China and perspectives on Chinese brands |
| title_exact_search | Cases on social justice in China and perspectives on Chinese brands |
| title_full | Cases on social justice in China and perspectives on Chinese brands [edited by] Youssef El Haoussine, Lulu Wang. |
| title_fullStr | Cases on social justice in China and perspectives on Chinese brands [edited by] Youssef El Haoussine, Lulu Wang. |
| title_full_unstemmed | Cases on social justice in China and perspectives on Chinese brands [edited by] Youssef El Haoussine, Lulu Wang. |
| title_short | Cases on social justice in China and perspectives on Chinese brands |
| title_sort | cases on social justice in china and perspectives on chinese brands |
| topic | Boycotts China Case studies. Branding (Marketing) China Case studies. Consumer behavior Political aspects China Case studies. Social justice China Case studies. Social responsibility of business China Case studies. |
| topic_facet | Boycotts China Case studies. Branding (Marketing) China Case studies. Consumer behavior Political aspects China Case studies. Social justice China Case studies. Social responsibility of business China Case studies. |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-4955-4 |
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