Marketing strategy a decision-focused approach von Walker, Orville C., Mullins, John W.

Marketing strategy a decision-focused approach von Walker, Orville C., Mullins, John W.

Inhaltsverzeichnis

Marketing management a strategic decision-making approach von Mullins, John Walker, Walker, Orville C.

Marketing management a strategic approach with a global orientation von Boyd, Harper W., Walker, Orville C., Larréché, Jean-Claude

Sales force management planning, implementation, and control von Churchill, Gilbert A., Ford, Neil M., Walker, Orville C.

Marketing strategy planning and implementation von Walker, Orville C., Boyd, Harper W., Larréché, Jean-Claude

Sales force management planning, implementation, and control von Churchill, Gilbert A., Ford, Neil M., Walker, Orville C.

Inhaltsverzeichnis

Differences in the attractiveness of alternative rewards among industrial salespeople additional evidence von Ford, Neil M., Walker, Orville C., Churchill, Gilbert A.

Marketing strategy a decision-focused approach von Walker, Orville C.

Inhaltsverzeichnis

Marketing strategy a decision-focused approach von Walker, Orville C., Mullins, John Walker

Corporate identity and international branding strategies von Walker, Orville C., Keefe, Linda M.

Marketing strategy planning and implementation von Walker, Orville C., Boyd, Harper W., Larréché, Jean-Claude

Sales force management planning, implementation, and control von Churchill, Gilbert A., Ford, Neil M., Walker, Orville C.

Marketing strategy a decision-focused approach von Walker, Orville C.

Marketing strategy planning and implementation von Walker, Orville C., Boyd, Harper W., Larréché, Jean-Claude

Marketing management a strategic approach with a global orientation von Boyd, Harper W., Walker, Orville C., Larréché, Jean-Claude

Marketing management a strategic approach von Boyd, Harper W., Walker, Orville C.