The marketing concept: perspectives and viewpoints : proceedings of a workshop
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
College Station, Tex.
Marketing Dept., Texas A & M University
1983
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| Subjects: | |
| Item Description: | Includes bibliographical references |
| Physical Description: | VII, 199 S. |
Staff View
MARC
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:14:50Z |
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| language | English |
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| physical | VII, 199 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
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| publisher | Marketing Dept., Texas A & M University |
| record_format | marc |
| spelling | Varadarajan, Poondi Verfasser aut The marketing concept perspectives and viewpoints : proceedings of a workshop cosponsored by American Marketing Association and Texas A & M University, College Station, February 11-12, 1983 ; edited by Poondi Varadarajan College Station, Tex. Marketing Dept., Texas A & M University 1983 VII, 199 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Marketing / Congresses Marketing fast (DE-588)1071861417 Konferenzschrift gnd-content American Marketing Association Sonstige (DE-588)1002163-2 oth Texas A&M University Sonstige (DE-588)1015925-3 oth |
| spellingShingle | Varadarajan, Poondi The marketing concept perspectives and viewpoints : proceedings of a workshop Marketing / Congresses Marketing fast |
| subject_GND | (DE-588)1071861417 |
| title | The marketing concept perspectives and viewpoints : proceedings of a workshop |
| title_auth | The marketing concept perspectives and viewpoints : proceedings of a workshop |
| title_exact_search | The marketing concept perspectives and viewpoints : proceedings of a workshop |
| title_full | The marketing concept perspectives and viewpoints : proceedings of a workshop cosponsored by American Marketing Association and Texas A & M University, College Station, February 11-12, 1983 ; edited by Poondi Varadarajan |
| title_fullStr | The marketing concept perspectives and viewpoints : proceedings of a workshop cosponsored by American Marketing Association and Texas A & M University, College Station, February 11-12, 1983 ; edited by Poondi Varadarajan |
| title_full_unstemmed | The marketing concept perspectives and viewpoints : proceedings of a workshop cosponsored by American Marketing Association and Texas A & M University, College Station, February 11-12, 1983 ; edited by Poondi Varadarajan |
| title_short | The marketing concept |
| title_sort | the marketing concept perspectives and viewpoints proceedings of a workshop |
| title_sub | perspectives and viewpoints : proceedings of a workshop |
| topic | Marketing / Congresses Marketing fast |
| topic_facet | Marketing / Congresses Marketing Konferenzschrift |
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