B2B digital marketing playbook: ein Buch von Marketern für Marketer
Gespeichert in:
| Hauptverfasser: | , , , , , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
tredition GmbH
[2022]
|
| Schlagworte: | |
| Beschreibung: | Auf dem Cover: "Strategie, toolbox, best practices" |
| Beschreibung: | 573 Seiten Illustrationen, Diagramme 22 cm x 17 cm, 986 g |
| ISBN: | 9783347541559 3347541553 9783347541702 3347541707 |
Internformat
MARC
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| 100 | 1 | |a Durst, Carolin |e Verfasser |0 (DE-588)140460500 |4 aut | |
| 245 | 1 | 0 | |a B2B digital marketing playbook |b ein Buch von Marketern für Marketer |c Carolin Durst, Stefanie Eckart, Christina Heinickel, Andi Honka, Sophia Hübner, Nadine Lumme und Dorothea Utzt |
| 264 | 1 | |a Hamburg |b tredition GmbH |c [2022] | |
| 300 | |a 573 Seiten |b Illustrationen, Diagramme |c 22 cm x 17 cm, 986 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auf dem Cover: "Strategie, toolbox, best practices" | ||
| 650 | 0 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 653 | |a B2B Digital Marketing | ||
| 653 | |a Inbound Marketing | ||
| 653 | |a Content Marketing | ||
| 653 | |a Podcasts | ||
| 653 | |a Marketingziele | ||
| 653 | |a Positionierung | ||
| 653 | |a Personas | ||
| 653 | |a Marketing & Sales Alignment | ||
| 653 | |a Website & Corporate Blog | ||
| 653 | |a E-Mail-Marketing | ||
| 653 | |a Case Study | ||
| 653 | |a Videomarketing | ||
| 653 | |a Webinare | ||
| 653 | |a Social-Media-Marketing | ||
| 653 | |a Influencer Relations | ||
| 653 | |a Social Selling | ||
| 653 | |a Medienarbeit | ||
| 653 | |a Hybride Events | ||
| 653 | |a MarTech Stack | ||
| 653 | |a Arbeiten mit Agenturen | ||
| 653 | |a Marketingorganisation | ||
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 1 | |a Digitalisierung |0 (DE-588)4123065-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Eckart, Stefanie |e Verfasser |0 (DE-588)1229651861 |4 aut | |
| 700 | 1 | |a Heinickel, Christina |e Verfasser |4 aut | |
| 700 | 1 | |a Honka, Andi |e Verfasser |4 aut | |
| 700 | 1 | |a Hübner, Sophia |e Verfasser |4 aut | |
| 700 | 1 | |a Lumme, Nadine |e Verfasser |4 aut | |
| 700 | 1 | |a Utzt, Dorothea |e Verfasser |4 aut | |
| 710 | 2 | |a Hochschule Ansbach |0 (DE-588)16018292-X |4 isb | |
| 710 | 2 | |a Tredition GmbH (Hamburg) |0 (DE-588)16092129-6 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t B2B Digital Marketing Playbook |b 1. Auflage |d Hamburg : tredition, 2022 |h Online-Ressource |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783347541702 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033289085 | ||
| 883 | 1 | |8 1\p |a vlb |d 20220309 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
Datensatz im Suchindex
| _version_ | 1804183522709078016 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Durst, Carolin Eckart, Stefanie Heinickel, Christina Honka, Andi Hübner, Sophia Lumme, Nadine Utzt, Dorothea |
| author_GND | (DE-588)140460500 (DE-588)1229651861 |
| author_facet | Durst, Carolin Eckart, Stefanie Heinickel, Christina Honka, Andi Hübner, Sophia Lumme, Nadine Utzt, Dorothea |
| author_role | aut aut aut aut aut aut aut |
| author_sort | Durst, Carolin |
| author_variant | c d cd s e se c h ch a h ah s h sh n l nl d u du |
| building | Verbundindex |
| bvnumber | BV047907245 |
| classification_rvk | QP 650 QP 621 |
| ctrlnum | (OCoLC)1312697877 (DE-599)DNB1253165432 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047907245 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:30:15Z |
| indexdate | 2024-07-10T09:24:47Z |
| institution | BVB |
| institution_GND | (DE-588)16018292-X (DE-588)16092129-6 |
| isbn | 9783347541559 3347541553 9783347541702 3347541707 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033289085 |
| oclc_num | 1312697877 |
| open_access_boolean | |
| owner | DE-860 DE-92 DE-1102 DE-898 DE-BY-UBR |
| owner_facet | DE-860 DE-92 DE-1102 DE-898 DE-BY-UBR |
| physical | 573 Seiten Illustrationen, Diagramme 22 cm x 17 cm, 986 g |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | tredition GmbH |
| record_format | marc |
| spelling | Durst, Carolin Verfasser (DE-588)140460500 aut B2B digital marketing playbook ein Buch von Marketern für Marketer Carolin Durst, Stefanie Eckart, Christina Heinickel, Andi Honka, Sophia Hübner, Nadine Lumme und Dorothea Utzt Hamburg tredition GmbH [2022] 573 Seiten Illustrationen, Diagramme 22 cm x 17 cm, 986 g txt rdacontent n rdamedia nc rdacarrier Auf dem Cover: "Strategie, toolbox, best practices" Digitalisierung (DE-588)4123065-6 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf B2B Digital Marketing Inbound Marketing Content Marketing Podcasts Marketingziele Positionierung Personas Marketing & Sales Alignment Website & Corporate Blog E-Mail-Marketing Case Study Videomarketing Webinare Social-Media-Marketing Influencer Relations Social Selling Medienarbeit Hybride Events MarTech Stack Arbeiten mit Agenturen Marketingorganisation Business-to-Business-Marketing (DE-588)4631075-7 s Digitalisierung (DE-588)4123065-6 s DE-604 Eckart, Stefanie Verfasser (DE-588)1229651861 aut Heinickel, Christina Verfasser aut Honka, Andi Verfasser aut Hübner, Sophia Verfasser aut Lumme, Nadine Verfasser aut Utzt, Dorothea Verfasser aut Hochschule Ansbach (DE-588)16018292-X isb Tredition GmbH (Hamburg) (DE-588)16092129-6 pbl Erscheint auch als Online-Ausgabe B2B Digital Marketing Playbook 1. Auflage Hamburg : tredition, 2022 Online-Ressource Erscheint auch als Druck-Ausgabe 9783347541702 1\p vlb 20220309 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Durst, Carolin Eckart, Stefanie Heinickel, Christina Honka, Andi Hübner, Sophia Lumme, Nadine Utzt, Dorothea B2B digital marketing playbook ein Buch von Marketern für Marketer Digitalisierung (DE-588)4123065-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4631075-7 |
| title | B2B digital marketing playbook ein Buch von Marketern für Marketer |
| title_auth | B2B digital marketing playbook ein Buch von Marketern für Marketer |
| title_exact_search | B2B digital marketing playbook ein Buch von Marketern für Marketer |
| title_exact_search_txtP | B2B digital marketing playbook ein Buch von Marketern für Marketer |
| title_full | B2B digital marketing playbook ein Buch von Marketern für Marketer Carolin Durst, Stefanie Eckart, Christina Heinickel, Andi Honka, Sophia Hübner, Nadine Lumme und Dorothea Utzt |
| title_fullStr | B2B digital marketing playbook ein Buch von Marketern für Marketer Carolin Durst, Stefanie Eckart, Christina Heinickel, Andi Honka, Sophia Hübner, Nadine Lumme und Dorothea Utzt |
| title_full_unstemmed | B2B digital marketing playbook ein Buch von Marketern für Marketer Carolin Durst, Stefanie Eckart, Christina Heinickel, Andi Honka, Sophia Hübner, Nadine Lumme und Dorothea Utzt |
| title_short | B2B digital marketing playbook |
| title_sort | b2b digital marketing playbook ein buch von marketern fur marketer |
| title_sub | ein Buch von Marketern für Marketer |
| topic | Digitalisierung (DE-588)4123065-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Digitalisierung Business-to-Business-Marketing |
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