CSR strategies: corporate social responsibility for a competitive edge in emerging markets

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social resp...

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Bibliographic Details
Main Author: Urip, Sri (Author)
Format: Electronic eBook
Language:English
Published: Singapore Wiley 2010
Subjects:
Online Access:FRO01
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Summary:Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus
Item Description:Includes bibliographical references and index
Physical Description:1 Online-Ressource (xxviii, 211 Seiten)
ISBN:9781119199595
111919959X
9780470826287
0470826282
1282883607
9781282883604

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