From Little's Law to marketing science : essays in honor of John D.C. Little /

Other Authors: Get full text

From Little's Law to marketing science : essays in honor of John D.C. Little /

Other Authors: Get full text

Advanced marketing strategy phenomena, analysis, and decisions by Urban, Glen L., Star, Steven H.

Advanced Marketing Strategy: Phenomena, analysis, and decisions phenomena, analysis, and decisions by Urban, Glen L., Star, Steven H.

Essentials of new product management by Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh 1947-

Design and marketing of new products by Urban, Glen L., Hauser, John R.

Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing by Hauser, John R., Urban, Glen L.

Management science in marketing by Montgomery, David B., Urban, Glen L.

Advanced marketing strategy phenomena, analysis, and decisions by Urban, Glen L., Star, Steven H.

Advanced marketing strategy phenomena, analysis, and decisions by Urban, Glen L., Star, Steven H.

Essentials of new product management by Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh

A normative methodology for modeling consumer response to innovation by Hauser, John R., Urban, Glen L.

Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing by Hauser, John R., Urban, Glen L.

Pre-test market evaluation of new packaged goods A model and measurement methodology by Silk, Alvin J., Urban, Glen L.

Perceptor by Urban, Glen L.

Design and marketing of new products by Urban, Glen L., Hauser, John R.

Indexes

Advanced marketing strategy phenomena, analysis, and decisions by Urban, Glen L.

Management science in marketing by Montgomery, David B., Urban, Glen L.

Management science in marketing by Montgomery, David B., Urban, Glen L.

Design and marketing of new products by Urban, Glen L., Hauser, John R.