From Little's Law to marketing science : essays in honor of John D.C. Little /

Weitere Verfasser: Volltext öffnen

From Little's Law to marketing science : essays in honor of John D.C. Little /

Weitere Verfasser: Volltext öffnen

Advanced marketing strategy phenomena, analysis, and decisions von Urban, Glen L., Star, Steven H.

Advanced Marketing Strategy: Phenomena, analysis, and decisions phenomena, analysis, and decisions von Urban, Glen L., Star, Steven H.

Essentials of new product management von Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh 1947-

Design and marketing of new products von Urban, Glen L., Hauser, John R.

Direct assessment of consumer utility functions von Neumann-Morgenstern utility theory applied to marketing von Hauser, John R., Urban, Glen L.

Management science in marketing von Montgomery, David B., Urban, Glen L.

Advanced marketing strategy phenomena, analysis, and decisions von Urban, Glen L., Star, Steven H.

Advanced marketing strategy phenomena, analysis, and decisions von Urban, Glen L., Star, Steven H.

Essentials of new product management von Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh

A normative methodology for modeling consumer response to innovation von Hauser, John R., Urban, Glen L.

Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing von Hauser, John R., Urban, Glen L.

Pre-test market evaluation of new packaged goods A model and measurement methodology von Silk, Alvin J., Urban, Glen L.

Perceptor von Urban, Glen L.

Management science in marketing von Montgomery, David B., Urban, Glen L.

Management science in marketing von Montgomery, David B., Urban, Glen L.

Design and marketing of new products von Urban, Glen L., Hauser, John R.

Inhaltsverzeichnis

Advanced marketing strategy phenomena, analysis, and decisions von Urban, Glen L.

Design and marketing of new products von Urban, Glen L., Hauser, John R.