Delovye pečatnye izdanija Rossii: stanovlenie, specifika, tendencii razvitija
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Voronež
Izdat. Voronežskogo Gosudarstvennogo Univ.
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | In kyrill. Schr., russ. |
| Beschreibung: | 224 S. graph. Darst. |
| ISBN: | 9785927313358 |
Internformat
MARC
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| 100 | 1 | |a Nečaev, Dmitrij Nikolaevič |d 1970- |e Verfasser |0 (DE-588)171908570 |4 aut | |
| 245 | 1 | 0 | |a Delovye pečatnye izdanija Rossii |b stanovlenie, specifika, tendencii razvitija |c D. N. Nečaev ; V. V. Tulupov |
| 264 | 1 | |a Voronež |b Izdat. Voronežskogo Gosudarstvennogo Univ. |c 2006 | |
| 300 | |a 224 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 648 | 7 | |a Geschichte 1991-2005 |2 gnd |9 rswk-swf | |
| 650 | 0 | 7 | |a Wirtschaftspublizistik |0 (DE-588)4127249-3 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Tulupov, Vladimir Vasilʹevič |d 1954- |e Verfasser |0 (DE-588)102566342X |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804138500375707648 |
|---|---|
| adam_text | ОГЛАВЛЕНИЕ
Предисловие
......................................................................................3
Глава
1.
Деловая пресса и основные этапы ее развития
в России
............................................................................................7
1.1.
Сущность и типология деловых печатных изданий
............7
1.2.
Истоки современной российской деловой прессы
............19
1.3.
Деловая пресса России в постсоветский период
...............29
Глава
2.
Основные направления развития деловых печатных
изданий
...........................................................................................48
2.1.
Институционализация издательских домов деловой
прессы. ИД «Коммерсанта» и ИД «Экономическая газета»
...48
2.2.
Деловые издания в системе Интернет
................................73
2.3.
Конвергенция электронных и печатных СМИ.
Холдинг РБК
...................................................................................87
Глава
3.
Усиление конкуренции на российском рынке
деловых печатных изданий
...............................................................93
3.1.
Становление и развитие новых бизнес-издательств
..........93
3.2.
Универсальные деловые газеты и журналы.
Газета «Ведомости», журналы «Финанс», «Популярные
финансы», «Эксперт»
..................................................................118
3.3.
Качественная деловая печать стран Запада
на российском рынке.
«Forbes»
и
«Newsweek»
........................131
Глава
4.
Корпоративные, отраслевые, ведомственные
и узкоспециализированные деловые журналы и газеты
современной России
........................................................................136
4.1.
Корпоративные деловые издания
.......................................136
4.2.
Отраслевые и ведомственные журналы и газеты
.............156
4.3.
Узкоспециализированные деловые издания
......................164
Глава
5.
Деловые печатные издания в Центрально-Черноземном
регионе
...........................................................................................169
5.1.
Универсальные деловые газеты и журналы
Центрально-Черноземного региона
..............................................170
5.2.
Тенденции и основные элементы становления
регионального делового издания
................................................187
5.3.
Системный подход в обеспечении качественной,
эффективной рекламы в региональной деловой газете
...........190
Заключение
.....................................................................................204
Список основных источников
..........................................................206
Приложения
....................................................................................210
224
|
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| id | DE-604.BV035232274 |
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| indexdate | 2024-07-09T21:29:11Z |
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| isbn | 9785927313358 |
| language | Russian |
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| spelling | Nečaev, Dmitrij Nikolaevič 1970- Verfasser (DE-588)171908570 aut Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija D. N. Nečaev ; V. V. Tulupov Voronež Izdat. Voronežskogo Gosudarstvennogo Univ. 2006 224 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Geschichte 1991-2005 gnd rswk-swf Wirtschaftspublizistik (DE-588)4127249-3 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Wirtschaftspublizistik (DE-588)4127249-3 s Geschichte 1991-2005 z DE-604 Tulupov, Vladimir Vasilʹevič 1954- Verfasser (DE-588)102566342X aut Digitalisierung BSB Muenchen 2 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017038203&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nečaev, Dmitrij Nikolaevič 1970- Tulupov, Vladimir Vasilʹevič 1954- Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija Wirtschaftspublizistik (DE-588)4127249-3 gnd |
| subject_GND | (DE-588)4127249-3 (DE-588)4076899-5 |
| title | Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija |
| title_auth | Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija |
| title_exact_search | Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija |
| title_full | Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija D. N. Nečaev ; V. V. Tulupov |
| title_fullStr | Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija D. N. Nečaev ; V. V. Tulupov |
| title_full_unstemmed | Delovye pečatnye izdanija Rossii stanovlenie, specifika, tendencii razvitija D. N. Nečaev ; V. V. Tulupov |
| title_short | Delovye pečatnye izdanija Rossii |
| title_sort | delovye pecatnye izdanija rossii stanovlenie specifika tendencii razvitija |
| title_sub | stanovlenie, specifika, tendencii razvitija |
| topic | Wirtschaftspublizistik (DE-588)4127249-3 gnd |
| topic_facet | Wirtschaftspublizistik Russland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017038203&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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