Globally-Minded Marketing A Cultural Approach to Building Iconic Brands von Torelli, Carlos J.

Volltext öffnen

Globally-minded marketing a cultural approach to building iconic brands von Torelli, Carlos J., Rodas, Maria A.

Strategic brand management lessons for winning brands in globalized markets von John, Deborah Roedder, Torelli, Carlos J.

Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization von Torelli, Carlos J.

Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization von Torelli, Carlos J.

Cross cultural issues in consumer science and consumer psychology current perspectives and future directions

Weitere Verfasser: Volltext öffnen