Effective advertising : understanding when, how, and why advertising works / von Tellis, Gerard J., 1950-

Volltext öffnen

Will & vision how latecomers grow to dominate markets von Tellis, Gerard J. 1950-, Golder, Peter N.

Effective advertising understanding when, how, and why advertising works von Tellis, Gerard J. 1950-

Effective advertising understanding when, how, and why advertising works von Tellis, Gerard J. 1950-

Volltext öffnen

Will & vision how latecomers grow to dominate markets von Tellis, Gerard J. 1950-, Golder, Peter N.

Inhaltsverzeichnis

How transformative innovations shaped the rise of nations from ancient Rome to modern America von Tellis, Gerard J. 1950-, Rosenzweig, Stav

Volltext öffnen

Unrelenting innovation how to build a culture for market dominance von Tellis, Gerard J. 1950-

Inhaltsverzeichnis

Effective advertising understanding when, how, and why advertising works von Tellis, Gerard J. 1950-

Effective advertising understanding when, how, and why advertising works von Tellis, Gerard J. 1950-

Volltext öffnen

The price elasticity of selective demand a meta-analysis of sales response models von Tellis, Gerard J. 1950-

Effective advertising and social media analytics how, when, and why adverising works in the age of social media = Effective advertising & social media : strategy & analytics von Tellis, Gerard J. 1950-

Unrelenting Innovation How to Build a Culture for Market Dominance von Tellis, Gerard J. 1950-

Organizing for radical product innovation von Chandy, Rajesh K., Tellis, Gerard J. 1950-

Advertising and sales promotion strategy von Tellis, Gerard J. 1950-

Effective advertising : understanding when, how, and why advertising works / von Tellis, Gerard J., 1950-

Volltext öffnen