The rise and fall of mass marketing:
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have incr...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Ausgabe: | This edition first published |
| Schriftenreihe: | Routledge Library Editions Marketing
25 |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Zusammenfassung: | This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. |
| Beschreibung: | Nachdruck der Ausgabe von 1993 |
| Beschreibung: | 1 Online-Ressource (256 Seiten) |
| ISBN: | 9781317663003 9781317663010 |
Internformat
MARC
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| 245 | 1 | 0 | |a The rise and fall of mass marketing |c edited by Richard S. Tedlow and Geoffrey Jones |
| 250 | |a This edition first published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
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| 490 | 1 | |a Routledge Library Editions / Marketing |v Volume 25 | |
| 500 | |a Nachdruck der Ausgabe von 1993 | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. | ||
| 650 | 4 | |a Export marketing / Congresses | |
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| edition | This edition first published |
| format | Electronic eBook |
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| isbn | 9781317663003 9781317663010 |
| language | English |
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| series | Routledge Library Editions Marketing |
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| spelling | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones This edition first published London Routledge, Taylor & Francis Group 2015 1 Online-Ressource (256 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Ressource Routledge Library Editions / Marketing Volume 25 Nachdruck der Ausgabe von 1993 Includes bibliographical references and index This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Congresses Export marketing Congresses Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Tedlow, Richard S. 1947- (DE-588)170164993 edt Jones, Geoffrey 1952- (DE-588)140875085 edt Erscheint auch als Druck-Ausgabe 978-1-138-78639-4 Routledge Library Editions Marketing 25 (DE-604)BV042597762 25 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846852 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The rise and fall of mass marketing Routledge Library Editions Marketing Includes bibliographical references and index Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Congresses Export marketing Congresses Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | The rise and fall of mass marketing |
| title_auth | The rise and fall of mass marketing |
| title_exact_search | The rise and fall of mass marketing |
| title_full | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones |
| title_fullStr | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones |
| title_full_unstemmed | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones |
| title_short | The rise and fall of mass marketing |
| title_sort | the rise and fall of mass marketing |
| topic | Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Congresses Export marketing Congresses Marketing (DE-588)4037589-4 gnd |
| topic_facet | Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Congresses Export marketing Congresses Marketing Konferenzschrift |
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