An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively
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| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
[2024]
Cham Springer |
| Schriftenreihe: | Springer Business Cases
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XX, 181 p. 36 illus., 35 illus. in color) |
| ISBN: | 9783031490057 |
| DOI: | 10.1007/978-3-031-49005-7 |
Internformat
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- Sulaj, Kejsi |
| author_GND | (DE-588)121409600 (DE-588)122907019 (DE-588)11547742X (DE-588)1323762574 |
| author_facet | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- Sulaj, Kejsi |
| author_role | aut aut aut aut |
| author_sort | Kotler, Philip 1931- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-49005-7 |
| format | Electronic eBook |
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| id | DE-604.BV049594836 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:33:49Z |
| indexdate | 2024-12-28T04:01:59Z |
| institution | BVB |
| isbn | 9783031490057 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034939418 |
| oclc_num | 1427318200 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XX, 181 p. 36 illus., 35 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Switzerland Springer |
| record_format | marc |
| series2 | Springer Business Cases |
| spellingShingle | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- Sulaj, Kejsi An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively Marketing Management Education Society Humanistic Psychology Executives / Training of Social sciences Humanistic psychology |
| title | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively |
| title_auth | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively |
| title_exact_search | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively |
| title_exact_search_txtP | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively |
| title_full | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj |
| title_fullStr | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj |
| title_full_unstemmed | An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj |
| title_short | An Instructor's Manual to H2H Marketing Case Studies |
| title_sort | an instructor s manual to h2h marketing case studies teach human to human marketing effectively |
| title_sub | Teach Human-to-Human Marketing Effectively |
| topic | Marketing Management Education Society Humanistic Psychology Executives / Training of Social sciences Humanistic psychology |
| topic_facet | Marketing Management Education Society Humanistic Psychology Executives / Training of Social sciences Humanistic psychology |
| url | https://doi.org/10.1007/978-3-031-49005-7 |
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