Marketing channels: a relationship management approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill. [u.a.]
Irwin
1997
|
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXII, 728 S. Ill., graph. Darst. |
| ISBN: | 025617802X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011598901 | ||
| 003 | DE-604 | ||
| 005 | 19971030 | ||
| 007 | t | ||
| 008 | 971029s1997 ad|| |||| 00||| eng d | ||
| 020 | |a 025617802X |9 0-256-17802-X | ||
| 035 | |a (OCoLC)35280685 | ||
| 035 | |a (DE-599)BVBBV011598901 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-188 | ||
| 050 | 0 | |a HF5415.129 | |
| 082 | 0 | |a 658.8/4 |2 20 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Pelton, Lou E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing channels |b a relationship management approach |c Lou E. Pelton ; David Strutton ; James R. Lumpkin |
| 264 | 1 | |a Chicago, Ill. [u.a.] |b Irwin |c 1997 | |
| 300 | |a XXII, 728 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 7 | |a Circuits de distribution |2 ram | |
| 650 | 7 | |a Distributiekanalen |2 gtt | |
| 650 | 7 | |a Marketing relationnel |2 ram | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Marketing channels | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Absatzweg |0 (DE-588)4112445-5 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Absatzweg |0 (DE-588)4112445-5 |D s |
| 689 | 1 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Strutton, David |e Verfasser |4 aut | |
| 700 | 1 | |a Lumpkin, James R. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007813524 | ||
Datensatz im Suchindex
| _version_ | 1804126128610213888 |
|---|---|
| any_adam_object | |
| author | Pelton, Lou E. Strutton, David Lumpkin, James R. |
| author_facet | Pelton, Lou E. Strutton, David Lumpkin, James R. |
| author_role | aut aut aut |
| author_sort | Pelton, Lou E. |
| author_variant | l e p le lep d s ds j r l jr jrl |
| building | Verbundindex |
| bvnumber | BV011598901 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.129 |
| callnumber-search | HF5415.129 |
| callnumber-sort | HF 45415.129 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)35280685 (DE-599)BVBBV011598901 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011598901 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:12:32Z |
| institution | BVB |
| isbn | 025617802X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007813524 |
| oclc_num | 35280685 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | XXII, 728 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Pelton, Lou E. Verfasser aut Marketing channels a relationship management approach Lou E. Pelton ; David Strutton ; James R. Lumpkin Chicago, Ill. [u.a.] Irwin 1997 XXII, 728 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Circuits de distribution ram Distributiekanalen gtt Marketing relationnel ram Relatiemarketing gtt Marketing channels Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Absatzweg (DE-588)4112445-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 s DE-604 Beziehungsmanagement (DE-588)4326109-7 s DE-188 Strutton, David Verfasser aut Lumpkin, James R. Verfasser aut |
| spellingShingle | Pelton, Lou E. Strutton, David Lumpkin, James R. Marketing channels a relationship management approach Circuits de distribution ram Distributiekanalen gtt Marketing relationnel ram Relatiemarketing gtt Marketing channels Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4112445-5 |
| title | Marketing channels a relationship management approach |
| title_auth | Marketing channels a relationship management approach |
| title_exact_search | Marketing channels a relationship management approach |
| title_full | Marketing channels a relationship management approach Lou E. Pelton ; David Strutton ; James R. Lumpkin |
| title_fullStr | Marketing channels a relationship management approach Lou E. Pelton ; David Strutton ; James R. Lumpkin |
| title_full_unstemmed | Marketing channels a relationship management approach Lou E. Pelton ; David Strutton ; James R. Lumpkin |
| title_short | Marketing channels |
| title_sort | marketing channels a relationship management approach |
| title_sub | a relationship management approach |
| topic | Circuits de distribution ram Distributiekanalen gtt Marketing relationnel ram Relatiemarketing gtt Marketing channels Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | Circuits de distribution Distributiekanalen Marketing relationnel Relatiemarketing Marketing channels Relationship marketing Beziehungsmanagement Absatzweg |
| work_keys_str_mv | AT peltonloue marketingchannelsarelationshipmanagementapproach AT struttondavid marketingchannelsarelationshipmanagementapproach AT lumpkinjamesr marketingchannelsarelationshipmanagementapproach |