Unbrandable.: how to succeed in the new brand space
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thames & Hudson
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Literurverz. S. 179 - 180 |
| Beschreibung: | 184 S. 23 cm |
| ISBN: | 9780500291924 0500291926 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV042493158 | ||
| 003 | DE-604 | ||
| 005 | 20160810 | ||
| 007 | t| | ||
| 008 | 150410s2015 xx |||| 00||| eng d | ||
| 020 | |a 9780500291924 |9 978-0-50029192-4 | ||
| 020 | |a 0500291926 |9 0-50029192-6 | ||
| 035 | |a (OCoLC)1252592518 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 | ||
| 100 | 1 | |a Stone, Adam N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Unbrandable. |b how to succeed in the new brand space |c Adam N. Stone |
| 246 | 1 | 3 | |a Unbrandable. #howtosucceedinthenewbrandplace |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Thames & Hudson |c 2015 | |
| 300 | |a 184 S. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literurverz. S. 179 - 180 | ||
| 505 | 0 | |a Introduction : It's all changed, again -- 55 moments in unbrandable time : Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Unbranded brands: Muji -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word | |
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| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027927918 | |
Datensatz im Suchindex
| _version_ | 1817704632806277120 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Stone, Adam N. |
| author_facet | Stone, Adam N. |
| author_role | aut |
| author_sort | Stone, Adam N. |
| author_variant | a n s an ans |
| building | Verbundindex |
| bvnumber | BV042493158 |
| contents | Introduction : It's all changed, again -- 55 moments in unbrandable time : Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Unbranded brands: Muji -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word |
| ctrlnum | (OCoLC)1252592518 (DE-599)BVBBV042493158 |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042493158 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-06T15:17:03Z |
| institution | BVB |
| isbn | 9780500291924 0500291926 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027927918 |
| oclc_num | 1252592518 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | 184 S. 23 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Thames & Hudson |
| record_format | marc |
| spelling | Stone, Adam N. Verfasser aut Unbrandable. how to succeed in the new brand space Adam N. Stone Unbrandable. #howtosucceedinthenewbrandplace 1. publ. London Thames & Hudson 2015 184 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Literurverz. S. 179 - 180 Introduction : It's all changed, again -- 55 moments in unbrandable time : Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Unbranded brands: Muji -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Stone, Adam N. Unbrandable. how to succeed in the new brand space Introduction : It's all changed, again -- 55 moments in unbrandable time : Unbranded brands: The Beastie Boys -- Unbrandable people: Marylin Cayrac -- Define "brand" -- Unbranded brands: Phonebloks -- A short history of mass-marketing -- Unbranded brands: Fat Willy's Surf Shack -- Product vs brand -- Unbranded brands: Village Voice -- Words with the shaman: Jeremy Brown -- Unbrandable places: Berlin -- Unbranded brands: In-N-Out Burger -- Manufactured desire -- A poem by Tony Kaye -- Unbrandable people: Tarryn-Lee Lamb Warner -- Unbranded brands: Nudie Jeans -- Consumption -- Unbrandable people: Chuck -- Unbranded brands: John Altman -- Words with the shaman: Denzyl Feigelson -- Unbrandable people: Gili -- Unbranded brands: Deus Ex Machina -- Unbrandable people: Josie Long -- Unbranded brands: The Pirate Boy -- It's about telling your story -- Words with the shaman: Omaid Hiwaizi -- Unbranded brands: Shakespeare and Company -- Unbrandable places: São Paolo -- Unbrandable people: Alan Cooper -- The art of selling and buying -- Words with the shaman: Joey Elgersma -- Unbrandable places: Spuistraat, Amsterdam -- Unbranded brands: Muji -- Advertising 3.0: content still rules, OK! -- Unbrandable people: Douglas Tompkins -- Unbranded brands: Patta -- Emerging markets -- Unbrandable places: Freetown, Kigali -- Unbranded brands: Nokia -- Brands doing good -- Unbrandable places: The Mars Bar, New York -- Unbrandable people: Roger Ballen -- Unbranded brands: Mojang/Minecraft -- New methods of research -- Words with the shaman: Leroy Tulip -- Unbrandable people: Haas & Hahn -- Unbranded brands: NPR and PBS -- Unbrandable people: Beppe Grillo -- Unbrandable places: Forte Prenestino, Rome -- An unbrandable moment: Trainspotting -- Unbrandable people: Annie Leonard -- No one really knows anything -- Unbrandable people: Jennifer M. -- Words with the shaman: Frank Sinatra Jr -- Ten ways to be unbrandable -- The last word Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Unbrandable. how to succeed in the new brand space |
| title_alt | Unbrandable. #howtosucceedinthenewbrandplace |
| title_auth | Unbrandable. how to succeed in the new brand space |
| title_exact_search | Unbrandable. how to succeed in the new brand space |
| title_full | Unbrandable. how to succeed in the new brand space Adam N. Stone |
| title_fullStr | Unbrandable. how to succeed in the new brand space Adam N. Stone |
| title_full_unstemmed | Unbrandable. how to succeed in the new brand space Adam N. Stone |
| title_short | Unbrandable. |
| title_sort | unbrandable how to succeed in the new brand space |
| title_sub | how to succeed in the new brand space |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT stoneadamn unbrandablehowtosucceedinthenewbrandspace AT stoneadamn unbrandablehowtosucceedinthenewbrandplace |