1. Internationalization of the small and medium size enterprise: why go international? -- 2. Why the United States? Bright and dark sides of doing business in America -- 3. Market entry: strategy and planning -- 4. Building and activating your brand -- About the authors -- Index

Bibliographische Detailangaben

Hauptverfasser:	Zhuplev, Anatoly 1948- (VerfasserIn), Stefl, Matthew (VerfasserIn), Rohm, Andrew (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2018
Ausgabe:	First edition
Schriftenreihe:	International business collection
Schlagworte:	Investments, Foreign / United States International business enterprises / United States Entrepreneurship / United States United States / Commerce / 21st century United States / Economic conditions / 21st century
Online-Zugang:	FHN01 FWS01 FWS02 UBY01 Volltext
Zusammenfassung:	1. Internationalization of the small and medium size enterprise: why go international? -- 2. Why the United States? Bright and dark sides of doing business in America -- 3. Market entry: strategy and planning -- 4. Building and activating your brand -- About the authors -- Index As nations and regions worldwide enter a period of political-economic transformation and undergo changes in accessibility and market potential, the U.S. market remains an attractive destination for entrepreneurs, small and medium size enterprises (SMEs), and other business entities with a global entrepreneurial mind-set. Books and other sources dedicated to starting and doing business in the United States often focus on academic or large corporate audiences, making them less attractive for aspiring entrepreneurs or SMEs with a global attitude setting their sights on the country. This book strives to serve as a concise guide to understanding the American business landscape from an international business perspective. By and large this book is designated for foreign-based entrepreneurs and SMEs aspiring to expand into the potentially attractive and robust, yet also highly competitive, American market. U.S.-based readers will also find it instrumental and highly relevant in developing their knowledge base and analytical toolbox for perfecting their competitive edge
Beschreibung:	Includes bibliographical references and index
Beschreibung:	Online-Ressource (xvi, 161 pages)
ISBN:	9781947098213 9781947098206