After-sales-Management: Marketing - Logistik - Organisation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München ; Wien
Hanser
2002
|
| Schriftenreihe: | Pocket Power Einkauf und Logistik
118 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 128 S. Ill. |
| ISBN: | 3446219021 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1808226980810719232 |
|---|---|
| adam_text |
INHALT
GELEITWORT
2
1
EINLEITUNG
5
2
AFTER
SALES
SERVICE
ALS
STRATEGISCHE
ERFOLGSPOSITION
7
2.1
NUTZENPOTENZIALE
DES
AFTER
SALES
SERVICE
7
2.1.1
DIFFERENZIERUNGSPOTENZIAL
9
2.1.2
MARKTPOTENZIAL
10
2.1.3
KUNDENBINDUNGSPOTENZIAL
12
2.1.4
IMAGEPOTENZIAL
13
2.1.5
INFORMATIONSPOTENZIAL
13
2.1.6
BESCHAEFTIGUNGSPOTENZIAL
14
2.2
AUSBAU
DES
AFTER
SALES
SERVICE
ZUR
STRATEGISCHEN
ERFOLGSPOSITION
15
2.2.1
BEZUGSRAHMEN
FUER
DAS
AFTER
SALES
MANAGEMENT
17
2.2.2
KUNDENLOYALITAET
UND-PROFITABILITAET
21
2.2.3
VERBUNDENHEITS
VERSUS
GEBUNDENHEITSSTRATEGIE
24
2.2.4
BUYING
CYCLE
27
2.2.5
KUNDENINTEGRATION
28
3
AFTER
SALES
MARKETING
30
3.1
PRODUKTPOLITIK
30
3.1.1
LEISTUNGSSYSTEME
30
3.1.2
LEISTUNGSGESTALTUNG
40
3.1.3
MARKE
58
3.2
PREISPOLITIK
59
3.2.1
DETERMINANTEN
DER
PREISBILDUNG
60
3.2.2
PREISBUENDELUNG
64
3.2.3
PREISDIFFERENZIERUNG
67
|01
YYNHALT
3.2.4
ERSATZTEIL-PRICING
68
3.2.5
FIXE
VERSUS
VARIABLE
PREISBESTANDTEILE
70
3.3
DISTRIBUTIONSPOLITIK
72
3.3.1
ABSATZWEGE
73
3.3.2
ABSATZORGANE
75
3.4
KOMMUNIKATIONSPOLITIK
77
3.4.1
KOMMUNIKATIVES
LOCH
IM
BUYING
CYCLE
77
3.4.2
KAUFREUE-PHAENOMEN
78
3.4.3
KOMMUNIKATIONSEMPFEHLUNGEN
79
4
AFTER
SALES-LOGISTIK
82
4.1
NOTWENDIGKEIT
DER
ERSATZTEILLAGERUNG
83
4.2
DISTRIBUTION
VON
ERSATZTEILEN
88
4.2.1
MENGEN-ZZEIT-PROBLEMATIK
88
4.2.2
RAUM-ZZEIT-PROBLEMATIK
103
4.3
WIEDERBESCHAFFUNG
VON
ERSATZTEILEN
111
4.3.1
EIGENTEILE
111
4.3.2
ZULIEFERTEILE
112
5
AFTER
SALES-ORGANISATION
114
5.1
ZENTRALISIERUNG
VERSUS
DEZENTRALISIERUNG
115
5.2
AUFBAUORGANISATORISCHE
EINBINDUNG
124
LITERATUR
127 |
| any_adam_object | 1 |
| author | Baumbach, Michael Stampfl, Alexander T. |
| author_facet | Baumbach, Michael Stampfl, Alexander T. |
| author_role | aut aut |
| author_sort | Baumbach, Michael |
| author_variant | m b mb a t s at ats |
| building | Verbundindex |
| bvnumber | BV014171753 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)76388305 (DE-599)BVBBV014171753 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV014171753 |
| illustrated | Illustrated |
| indexdate | 2024-08-24T00:33:47Z |
| institution | BVB |
| isbn | 3446219021 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009715214 |
| oclc_num | 76388305 |
| open_access_boolean | |
| owner | DE-1049 DE-92 DE-12 DE-19 DE-BY-UBM DE-1102 DE-M347 DE-1051 DE-522 DE-634 DE-2070s |
| owner_facet | DE-1049 DE-92 DE-12 DE-19 DE-BY-UBM DE-1102 DE-M347 DE-1051 DE-522 DE-634 DE-2070s |
| physical | 128 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Hanser |
| record_format | marc |
| series | Pocket Power Einkauf und Logistik |
| series2 | Pocket Power Einkauf und Logistik |
| spelling | Baumbach, Michael Verfasser aut After-sales-Management Marketing - Logistik - Organisation Michael Baumbach ; Alexander T. Stampfl München ; Wien Hanser 2002 128 S. Ill. txt rdacontent n rdamedia nc rdacarrier Pocket Power Einkauf und Logistik 118 Kundenbindung (DE-588)4384508-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Nachkaufmarketing (DE-588)4387564-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Nachkaufmarketing (DE-588)4387564-6 s DE-604 Unternehmen (DE-588)4061963-1 s Servicepolitik (DE-588)4234502-9 s Kundenbindung (DE-588)4384508-3 s Stampfl, Alexander T. Verfasser aut Pocket Power Einkauf und Logistik 118 (DE-604)BV013588321 118 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009715214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baumbach, Michael Stampfl, Alexander T. After-sales-Management Marketing - Logistik - Organisation Pocket Power Einkauf und Logistik Kundenbindung (DE-588)4384508-3 gnd Unternehmen (DE-588)4061963-1 gnd Servicepolitik (DE-588)4234502-9 gnd Nachkaufmarketing (DE-588)4387564-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4061963-1 (DE-588)4234502-9 (DE-588)4387564-6 (DE-588)4236865-0 |
| title | After-sales-Management Marketing - Logistik - Organisation |
| title_auth | After-sales-Management Marketing - Logistik - Organisation |
| title_exact_search | After-sales-Management Marketing - Logistik - Organisation |
| title_full | After-sales-Management Marketing - Logistik - Organisation Michael Baumbach ; Alexander T. Stampfl |
| title_fullStr | After-sales-Management Marketing - Logistik - Organisation Michael Baumbach ; Alexander T. Stampfl |
| title_full_unstemmed | After-sales-Management Marketing - Logistik - Organisation Michael Baumbach ; Alexander T. Stampfl |
| title_short | After-sales-Management |
| title_sort | after sales management marketing logistik organisation |
| title_sub | Marketing - Logistik - Organisation |
| topic | Kundenbindung (DE-588)4384508-3 gnd Unternehmen (DE-588)4061963-1 gnd Servicepolitik (DE-588)4234502-9 gnd Nachkaufmarketing (DE-588)4387564-6 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Kundenbindung Unternehmen Servicepolitik Nachkaufmarketing Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009715214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013588321 |
| work_keys_str_mv | AT baumbachmichael aftersalesmanagementmarketinglogistikorganisation AT stampflalexandert aftersalesmanagementmarketinglogistikorganisation |