Marketing convergence: how the leading companies are profiting from integrating online and offline marketing strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Thomson Learning
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 232 S. Ill. |
| ISBN: | 0538727195 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword by Claire Brand and Scott Robinette 7
Preface 11
Ackowledgments 15
I THE STRATEGIES
1 Does the Internet Change Everything? 19
2 Who Survived the Dot.com Bomb—and Why 27
3 Successful Convergence = Integration 39
4 New Savings—and New Costs 49
5 Speed of Light Testing 59
6 The Human Touch 67
7 Exposing Sacred Cows: Community and Stickiness 77
8 Mars and Venus Come to Terms 85
9 The Challenges Ahead: Four Areas of Focus 93
II THE LEADERS
10 Action Performance: Synergy with Partners 107
11 American Blind and Wallpaper Factory:
Making Shopping Fun 119
12 Carnival Cruise Lines: Online Sales Are Not
Always the Goal 129
13 CDW/CDWG: The Personal Touch 135
14 Chicago Symphony Orchestra: Sophisticated Software 145
15 J. C. Whitney: Unlimited Depth of Assortment 153
16 (Mindpepper) Bargainandhaggle.com: Building
Relationships Online 163
17 Omaha Steaks: An Online Profit Center 173
Contents
18 Peapod: Leveraging Logistics 183
19 Quixtar : Ditto Delivery 191
20 Spiegel: Small Staff/Big Results 201
21 Steelcase: The Power of Ensync 211
22 Yamaha Band Orchestra Division: Online/Offline
Integration 219
Executives Interviewed for Marketing Convergence 227
Index 229
6
|
| any_adam_object | 1 |
| author | Jones, Susan K. Spiegel, Ted |
| author_facet | Jones, Susan K. Spiegel, Ted |
| author_role | aut aut |
| author_sort | Jones, Susan K. |
| author_variant | s k j sk skj t s ts |
| building | Verbundindex |
| bvnumber | BV017076848 |
| classification_rvk | QP 650 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Jones, Susan K. Verfasser aut Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies Susan K. Jones ; Ted Spiegel Mason, Ohio Thomson Learning 2003 232 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Internet marketing Electronic commerce Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Online-Marketing (DE-588)7706419-7 s DE-604 Marketingstrategie (DE-588)4120697-6 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s DE-188 Spiegel, Ted Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010302769&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jones, Susan K. Spiegel, Ted Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies Marketing Internet marketing Electronic commerce Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)7706419-7 (DE-588)4120697-6 (DE-588)4078704-7 |
| title | Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies |
| title_auth | Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies |
| title_exact_search | Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies |
| title_full | Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies Susan K. Jones ; Ted Spiegel |
| title_fullStr | Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies Susan K. Jones ; Ted Spiegel |
| title_full_unstemmed | Marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies Susan K. Jones ; Ted Spiegel |
| title_short | Marketing convergence |
| title_sort | marketing convergence how the leading companies are profiting from integrating online and offline marketing strategies |
| title_sub | how the leading companies are profiting from integrating online and offline marketing strategies |
| topic | Marketing Internet marketing Electronic commerce Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Online-Marketing (DE-588)7706419-7 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Internet marketing Electronic commerce Mehrgleisiger Vertrieb Online-Marketing Marketingstrategie USA |
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