New Perspectives on Retailing and Store Patronage Behavior: A Study of the interface between retailers and consumers
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, ra...
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Springer US
2004
|
| Ausgabe: | 1st ed. 2004 |
| Schriftenreihe: | International Studies in Entrepreneurship
4 |
| Schlagworte: | |
| Online-Zugang: | BTU01 URL des Erstveröffentlichers |
| Zusammenfassung: | Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful |
| Beschreibung: | 1 Online-Ressource (X, 124 p) |
| ISBN: | 9781402079559 |
| DOI: | 10.1007/b109568 |
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| spelling | Hansen, Torben Verfasser aut New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers by Torben Hansen, Hans Stubbe Solgaard 1st ed. 2004 New York, NY Springer US 2004 1 Online-Ressource (X, 124 p) txt rdacontent c rdamedia cr rdacarrier International Studies in Entrepreneurship 4 Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful Economics, general Economic Growth Marketing Economics Management science Economic growth Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Solgaard, Hans Stubbe aut Erscheint auch als Druck-Ausgabe 9781475788693 Erscheint auch als Druck-Ausgabe 9781402079542 Erscheint auch als Druck-Ausgabe 9781475788686 https://doi.org/10.1007/b109568 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hansen, Torben Solgaard, Hans Stubbe New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers Economics, general Economic Growth Marketing Economics Management science Economic growth Verbraucherverhalten (DE-588)4062644-1 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4013974-8 |
| title | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers |
| title_auth | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers |
| title_exact_search | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers |
| title_exact_search_txtP | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers |
| title_full | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers by Torben Hansen, Hans Stubbe Solgaard |
| title_fullStr | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers by Torben Hansen, Hans Stubbe Solgaard |
| title_full_unstemmed | New Perspectives on Retailing and Store Patronage Behavior A Study of the interface between retailers and consumers by Torben Hansen, Hans Stubbe Solgaard |
| title_short | New Perspectives on Retailing and Store Patronage Behavior |
| title_sort | new perspectives on retailing and store patronage behavior a study of the interface between retailers and consumers |
| title_sub | A Study of the interface between retailers and consumers |
| topic | Economics, general Economic Growth Marketing Economics Management science Economic growth Verbraucherverhalten (DE-588)4062644-1 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd |
| topic_facet | Economics, general Economic Growth Marketing Economics Management science Economic growth Verbraucherverhalten Einzelhandelsbetrieb |
| url | https://doi.org/10.1007/b109568 |
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