The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation: a case study in Cameroon and Guinea-Conakry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mankon, Bamenda
Langaa Research & Publishing CIG
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xii, 150 Seiten Illustrationen |
| ISBN: | 9956550396 9789956550395 |
Internformat
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Datensatz im Suchindex
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| adam_text |
Table of Contents
Introduction:
Unexpected Twists and Turns.vii
Chapter 1: Terminology
and Literature Review. 1
A. ‘Glocalization’ — A Brief History
of the Concept.1
B. The Presumptive Neutrality
of Technology.8
C. Game of Mirrors: Appropriation
and Acculturation.14
D. The Leapfrog of Mobile Telephony
in West Africa.20
Chapter 2: Case Study of Consumer
Appropriation in Cameroon.25
A. Introduction.25
B. Setting for the Field Research.26
C. The Informal Cellular Economy.31
D. Consumptive Appropriation.45
E. Creative Appropriation.57
Chapter 3. Corporate Acculturation:
Case Study of MTN-Guinea.77
A. Introduction.77
B. Setting for the Field Research.78
C. Local ‘Interconnection’.80
D. The Call-Box System and Credit
Distribution Chain.82
E. Sim Registration and ‘Sim-Box’ Frauds.85
F. Oral Traditions and Customer Loyalty.94
G. Community Engagement and Growth-
v
Inducing Services of Mobile Operators.96
H. ‘MTN-CooP and the Value of the Youth.100
Chapter 4: ICT4D and Ungrounded
Optimism.Ill
A. Mobile Phones for Development:
Africa’s Success Story.Ill
B. ‘Saving Africa’ and Overloading
Mobile Expectations.115
C. African Modernity.122
Conclusion.129
A. ‘Globalizers’ and ‘Globalized’.129
B. Limitations and Future Research.132
Bibliography.137
vi
“Max Smith's stadp is a timet a and accessible of lane both
producers and consumers of mobile phone in West Africa are
to maximize their usefulness. His research his
substantiated bp evidence that he pothered in Cameroon mat Guinea, and
his mritinpclear and
STEPHEN VOLZ, Associate Professor of African History at Kenyon College,
Ohio, C.S.A
"This is an ontstandinp comparativestndp of the appropriation
of mobile phones in Cameroon and substantiated throuph an
ethnopraphpof the everpdapcreatiritp in communicative practices; of
ordinärpusers in countries."
FRANCIS B. NYAMN.JOH, Professor of Social Anthropology, University of Cape
Town, South Africa
This book examines the ‘^localization’ - Hie adaptation of a global
telecommunication technology to local particularities - in West and
Central Africa. Through case studies in Cameroon and Guinea, the
research presented evinces how local agency leads to the appropriation of
mobile telephony, and the extent to which telecommunication companies
acculturate their marketing strategies to consumer preferences and
local realities. The hook interrogates the presumptive neutrality of
technology and presents evidence of agency superseding supposedly
fixed limitations of use for mobile phones, in opposition to the notion
of an Africa ‘lagging’ behind, the book also nuances the development
discourse so often associated with the ‘leapfrog’ and spread of mobile
telephony south of the Sahara. Overall, this study highlights ways in
which agency leads to modernity being refracted locally in West and
Central Africa and reflects on the tension at play between globalizcrs’
and ‘globalized’.
ALAN A. SMITH was born in Paris, France, in 199(5. He moved to the United
States in 2007. After a study abroad semester in Cameroon and field research
in Guinea, he obtained a BA from Kenyon College in 2018, double majoring in
International Studies and French Area Studies with a concentration on sub-
Saharan Africa. The same year he was granted a Research Fulbright to study
the impact of mobile phones on the rural-urban divide’ in Togo.
Langaa Research Publishing
Common Initiative Group
P.O. Box 902 Mankon
Bamenda
North West Region
Cameroon |
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| ctrlnum | (OCoLC)1085390682 (DE-599)BVBBV045224464 |
| discipline | Allgemeines |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-10T01:19:11Z |
| institution | BVB |
| isbn | 9956550396 9789956550395 |
| language | English |
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| publishDate | 2018 |
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| spelling | Smith, Max A. 1996- Verfasser (DE-588)1176749099 aut The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry Max A. Smith Mankon, Bamenda Langaa Research & Publishing CIG [2018] xii, 150 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Handy (DE-588)4338635-0 gnd rswk-swf Anpassung (DE-588)4128128-7 gnd rswk-swf Kamerun (DE-588)4029413-4 gnd rswk-swf Conakry (DE-588)4598760-9 gnd rswk-swf Kamerun (DE-588)4029413-4 g Conakry (DE-588)4598760-9 g Handy (DE-588)4338635-0 s Anpassung (DE-588)4128128-7 s DE-604 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030612995&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030612995&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Smith, Max A. 1996- The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry Handy (DE-588)4338635-0 gnd Anpassung (DE-588)4128128-7 gnd |
| subject_GND | (DE-588)4338635-0 (DE-588)4128128-7 (DE-588)4029413-4 (DE-588)4598760-9 |
| title | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry |
| title_auth | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry |
| title_exact_search | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry |
| title_full | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry Max A. Smith |
| title_fullStr | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry Max A. Smith |
| title_full_unstemmed | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation a case study in Cameroon and Guinea-Conakry Max A. Smith |
| title_short | The "glocalization" of mobile telephony in West and Central Africa: consumer appropriation and corporate acculturation |
| title_sort | the glocalization of mobile telephony in west and central africa consumer appropriation and corporate acculturation a case study in cameroon and guinea conakry |
| title_sub | a case study in Cameroon and Guinea-Conakry |
| topic | Handy (DE-588)4338635-0 gnd Anpassung (DE-588)4128128-7 gnd |
| topic_facet | Handy Anpassung Kamerun Conakry |
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