Mass media advertising: information or wallpaper?:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Het Spinhuis
1999
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 194 S. graph. Darst. |
| ISBN: | 9055891363 |
Staff View
MARC
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| 245 | 1 | 0 | |a Mass media advertising: information or wallpaper? |c Edith Smit |
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| 650 | 4 | |a Consumer behavior |z Denmark | |
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Record in the Search Index
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|---|---|
| adam_text | EDITH
SMIT
MASS MEDIA
ADVERTISING:
INFORMATION
ORWALLPAPER?
HET
SPINHUIS,
1999
CONTENTS
1 INTRODUCTION
1.1
RELEVANCE
1.2
MEDIA
USE
INTERMS
OF
USES
AND
GRATIFICATIONS
1.3
ADVERTISING
USE
1.4
RESEARCH
QUESTIONS
AND
GUIDE
TO
THIS
DISSERTATION
NOTES
CHAPTER
1
2
MODELLING
ADVERTISING
USE
2.1
METHOD
2.2
THE
SELECTION
PROCESS
2.3
OVERVIEW
OF
ADVERTISING
BEHAVIOURS
2.4
ADVERTISING
USEEXPLAINED
2.5
EVALUATION
OF
ADVERTISING
FURTHER
EXPLAINED
2.6
SUMMING-UP:
AMODEL
OF
ADVERTISING
USE
NOTES
CHAPTER
2
3
RESEARCH
DESIGN
3.1
OVERVIEW
3.2
EXPLORING
ADVERTISING
USE(STUDY
I)
3.3
ADVERTISING
USESTUDIED
ON
ALARGER
SCALE
(STUDY
II)
3.4
MEASURING
AD
AWARENESS
(STUDY
III)
3.5
AWARENESS
OF
MAGAZINE
ADVERTISEMENTS
(STUDY
IV)
3.6
SUMMARY
OF
DATA
SETS
NOTES
CHAPTER
3
4
USE
AND
EVALUATION
OF
ADVERTISING
4.1
DIFFERENT
TYPES
OF
ADVERTISING
USE(STUDY
I)
4.2
ADVERTISING
USE
INFOUR
MEDIA
(STUDY
II)
4.3
EVALUATION
OF
ADVERTISING
4.4
CONCLUSION
NOTES
CHAPTER
4
1
2
3
9
12
14
15
16
16
18
21
27
29
32
33
34
38
40
47
50
55
56
59
60
64
73
77
81
5
EXPLAINING ADVERTISING USE
83
5.1
USE
EXPLAINED
BY
EVALUATION
OF
ADVERTISING
84
5.2
FURTHER
EXPLAINING
ADVERTISING
USE
89
5.3
CONCLUSION
AND
DISCUSSION
98
NOTES
CHAPTER
5
103
6
NOTICING
SPECIFIC
ADS
105
6.1
RETRIEVAL
PROBLEMS
(STUDY
II)
106
6.2
RECALL
VS.
RECOGNITION
(STUDY
III)
109
6.3
NOTICING
MAGAZINE
ADVERTISEMENTS
(STUDY
IV)
112
6.4
EXPLAINING
NOTICING
SPECIFIC
ADS
(STUDY
IV)
114
6.5
CONCLUSION
117
NOTES
CHAPTER
6
119
7
SUMMARY
AND
CONCLUSIONS
121
7.1
THEORETICAL
BACKGROUND
122
7.2
EMPIRICAL
FINDINGS
125
7.3
PRACTICAL
IMPLICATIONS
130
7.4
DISCUSSION
AND
FURTHER
RESEARCH
132
7.5
INFORMATION
OR
WALLPAPER?
137
NOTES
CHAPTER
7
139
8
REFERENCES
141
9
APPENDICES
155
10
INDEX
187
|
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| indexdate | 2024-07-09T19:00:08Z |
| institution | BVB |
| isbn | 9055891363 |
| language | English |
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| physical | 194 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Het Spinhuis |
| record_format | marc |
| spelling | Smit, Edith Verfasser aut Mass media advertising: information or wallpaper? Edith Smit Amsterdam Het Spinhuis 1999 194 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement - Danemark Massamedia gtt Publicité - Aspect social - Danemark Reclame gtt Gesellschaft Medien Advertising Social aspects Denmark Consumer behavior Denmark Dänemark SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009761190&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smit, Edith Mass media advertising: information or wallpaper? Consommateurs - Comportement - Danemark Massamedia gtt Publicité - Aspect social - Danemark Reclame gtt Gesellschaft Medien Advertising Social aspects Denmark Consumer behavior Denmark |
| title | Mass media advertising: information or wallpaper? |
| title_auth | Mass media advertising: information or wallpaper? |
| title_exact_search | Mass media advertising: information or wallpaper? |
| title_full | Mass media advertising: information or wallpaper? Edith Smit |
| title_fullStr | Mass media advertising: information or wallpaper? Edith Smit |
| title_full_unstemmed | Mass media advertising: information or wallpaper? Edith Smit |
| title_short | Mass media advertising: information or wallpaper? |
| title_sort | mass media advertising information or wallpaper |
| topic | Consommateurs - Comportement - Danemark Massamedia gtt Publicité - Aspect social - Danemark Reclame gtt Gesellschaft Medien Advertising Social aspects Denmark Consumer behavior Denmark |
| topic_facet | Consommateurs - Comportement - Danemark Massamedia Publicité - Aspect social - Danemark Reclame Gesellschaft Medien Advertising Social aspects Denmark Consumer behavior Denmark Dänemark |
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