Purposeful brands: how purpose and sustainability drive brand value and positive change
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
2023
|
| Schlagworte: | |
| Beschreibung: | x, 217 Seiten Illustrationen |
| ISBN: | 9781398609839 9781398609853 |
Internformat
MARC
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| 020 | |a 9781398609853 |c Hardback |9 978-1-3986-0985-3 | ||
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Datensatz im Suchindex
| _version_ | 1806503539897270272 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV048917213 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:54:58Z |
| indexdate | 2024-08-05T00:00:28Z |
| institution | BVB |
| isbn | 9781398609839 9781398609853 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034181325 |
| oclc_num | 1379384352 |
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| physical | x, 217 Seiten Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | Kogan Page |
| record_format | marc |
| spelling | Skees, Sandy Verfasser (DE-588)1289530319 aut Purposeful brands how purpose and sustainability drive brand value and positive change Sandy Skees London ; New York ; New Delhi Kogan Page 2023 x, 217 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Markenname (DE-588)4114513-6 s Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s DE-604 Erscheint auch als Online-Ausgabe 978-1-3986-0984-6 |
| spellingShingle | Skees, Sandy Purposeful brands how purpose and sustainability drive brand value and positive change Marketing (DE-588)4037589-4 gnd Markenname (DE-588)4114513-6 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4114513-6 (DE-588)4326464-5 |
| title | Purposeful brands how purpose and sustainability drive brand value and positive change |
| title_auth | Purposeful brands how purpose and sustainability drive brand value and positive change |
| title_exact_search | Purposeful brands how purpose and sustainability drive brand value and positive change |
| title_exact_search_txtP | Purposeful brands how purpose and sustainability drive brand value and positive change |
| title_full | Purposeful brands how purpose and sustainability drive brand value and positive change Sandy Skees |
| title_fullStr | Purposeful brands how purpose and sustainability drive brand value and positive change Sandy Skees |
| title_full_unstemmed | Purposeful brands how purpose and sustainability drive brand value and positive change Sandy Skees |
| title_short | Purposeful brands |
| title_sort | purposeful brands how purpose and sustainability drive brand value and positive change |
| title_sub | how purpose and sustainability drive brand value and positive change |
| topic | Marketing (DE-588)4037589-4 gnd Markenname (DE-588)4114513-6 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Marketing Markenname Nachhaltigkeit |
| work_keys_str_mv | AT skeessandy purposefulbrandshowpurposeandsustainabilitydrivebrandvalueandpositivechange |