Showing 1 - 18 results of 18 for search 'Silk, Alvin J.', query time: 0.03s Refine Results
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  1. 1
    Intermedia substitutability and market demand by national advertisers

    Intermedia substitutability and market demand by national advertisers by Silk, Alvin J.

    Published 2001
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  2. 2
    Scale and scope effects on advertising agency costs

    Scale and scope effects on advertising agency costs by Silk, Alvin J.

    Published 1990
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  3. 3
    Test-retest Correlations and the reliability of copy testing

    Test-retest Correlations and the reliability of copy testing by Silk, Alvin J.

    Published 1977
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  4. 4
    Advertising's Affective Qualities and consumer response

    Advertising's Affective Qualities and consumer response by Silk, Alvin J.

    Published 1974
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  5. 5
    Distributed lag models of response to a communications mix Preliminary research report

    Distributed lag models of response to a communications mix Preliminary research report by Montgomery, David B., Silk, Alvin J.

    Published 1970
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  6. 6
    Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test

    Anomalies in estimates of cross-price elasticities for marketing mix models theory and empirical test by Bonfrer, Andre, Berndt, Ernst R., Silk, Alvin J.

    Published 2006
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  7. 7
    What is marketing?

    What is marketing? by Silk, Alvin J.

    Published 2006
    Indexes
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  8. 8
    Scale and scope economies in the global advertising and marketing services business

    Scale and scope economies in the global advertising and marketing services business by Silk, Alvin J., Berndt, Ernst R.

    Published 2003
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  9. 9
    Costs, institutional mobility barriers, and market structure advertising agencies as multiproduct firms

    Costs, institutional mobility barriers, and market structure advertising agencies as multiproduct firms by Silk, Alvin J.

    Published 1994
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  10. 10
    Pre-test market evaluation of new packaged goods A model and measurement methodology

    Pre-test market evaluation of new packaged goods A model and measurement methodology by Silk, Alvin J., Urban, Glen L.

    Published 1975
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  11. 11
    The Influence of advertising's affective qualities on consumer response

    The Influence of advertising's affective qualities on consumer response by Silk, Alvin J.

    Published 1973
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  12. 12
    Intermedia substitutability and market demand by national advertisers

    Intermedia substitutability and market demand by national advertisers by Silk, Alvin J., Klein, Lisa R., Berndt, Ernst R.

    Published 2001
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  13. 13
    Costs, institutional mobility barriers, and market structure advertising agencies as multiproduct firms

    Costs, institutional mobility barriers, and market structure advertising agencies as multiproduct firms by Silk, Alvin J., Berndt, Ernst R.

    Published 1994
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  14. 14
    Scale and scope effects on advertising agency costs

    Scale and scope effects on advertising agency costs by Silk, Alvin J., Berndt, Ernst T.

    Published 1990
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  15. 15
    Pre-test market evaluation of new packaged goods a model and measurement methodology

    Pre-test market evaluation of new packaged goods a model and measurement methodology by Silk, Alvin J., Urban, Glen L.

    Published 1977
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  16. 16
    Test-retest correlations and the concept of reliability in advertising pre-testing

    Test-retest correlations and the concept of reliability in advertising pre-testing by Silk, Alvin J.

    Published 1976
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  17. 17
    Test-retest correlations and the reliability of copy testing

    Test-retest correlations and the reliability of copy testing by Silk, Alvin J.

    Published 1976
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  18. 18
    Product category differences in the reliability of on-air recall tests

    Product category differences in the reliability of on-air recall tests by Silk, Alvin J., Bultez, Alain

    Published 1976
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